DISQUS

Andy Beard - Internet Business Systems Discussion: Twitter Is Unethical For Business Use

  • Sam Harrelson · 2 years ago
    It's 140 characters, actually.

    And Twitter is not just about that dreadful thing called WOMM in the business context. There's lots of valuable and practical ways to use it "for business" if you're the least beat imaginative.
  • Sam Harrelson · 2 years ago
    It's 140 characters, actually.

    And Twitter is not just about that dreadful thing called WOMM in the business context. There's lots of valuable and practical ways to use it "for business" if you're the least beat imaginative.
  • John · 2 years ago
    I should be using Twitter for research purposes (read: to confirm how much it sucks), but I can't bring myself to do it - the giddy hype has already given me a negative perception of it, and I've already unsubscribed from several well-known blogs because I can't stand hearing about it anymore.

    SO, do you have any examples of how it's being used as a shilling tool?:) I'd love to add this post to my growing list of anti-twitter sentiment, but it'll take some time to confirm what you're saying.
    -j
  • John · 2 years ago
    I should be using Twitter for research purposes (read: to confirm how much it sucks), but I can't bring myself to do it - the giddy hype has already given me a negative perception of it, and I've already unsubscribed from several well-known blogs because I can't stand hearing about it anymore.

    SO, do you have any examples of how it's being used as a shilling tool?:) I'd love to add this post to my growing list of anti-twitter sentiment, but it'll take some time to confirm what you're saying.
    -j
  • AndyBeard · 2 years ago
    Sam I didn't specify a number of words in a message, just the bio, and the screenshot doesn't lie.

    John, Jason Calacanis and the WOMMA seem to think that you need to have a disclosure at the top of every piece of content you write.

    If you are running a business then every piece of content you write which is directed to your customers is promotional in some way, even if it is only to confirm that you provide the best content.

    If you link to your recent post or podcast, or that of a friend, it is effectively shilling if there is no disclaimer.

    My link in Twitter is actually to my disclosure policy now, but you wouldn't notice it.

    Sam you posted a link through to your Expo, you benefit from taking part in many ways for your business, there was no disclaimer - I am not saying that is wrong, but it is based on the ethics rules the WOMMA set, and Calacanis seems to champion even though he breaks them.

    I broke those rules as well, posting links to blog posts I thought would be interesting, but if the WOMMA and A list bloggers are trying to impose ethics on bloggers, it is important to have a level playing field for all.
  • AndyBeard · 2 years ago
    Sam I didn't specify a number of words in a message, just the bio, and the screenshot doesn't lie.

    John, Jason Calacanis and the WOMMA seem to think that you need to have a disclosure at the top of every piece of content you write.

    If you are running a business then every piece of content you write which is directed to your customers is promotional in some way, even if it is only to confirm that you provide the best content.

    If you link to your recent post or podcast, or that of a friend, it is effectively shilling if there is no disclaimer.

    My link in Twitter is actually to my disclosure policy now, but you wouldn't notice it.

    Sam you posted a link through to your Expo, you benefit from taking part in many ways for your business, there was no disclaimer - I am not saying that is wrong, but it is based on the ethics rules the WOMMA set, and Calacanis seems to champion even though he breaks them.

    I broke those rules as well, posting links to blog posts I thought would be interesting, but if the WOMMA and A list bloggers are trying to impose ethics on bloggers, it is important to have a level playing field for all.
  • Dawud Miracle · 2 years ago
    I haven't even looked at Twitter yet because I've been uncertain of how to use it for my business. And, it feels a little funny to think about it that way. And, as a business owner, isn't that how I'm going to think of it? How will this 'thing' help me increase my reach? That's the question.

    Regardless of how openly sharing the blogosphere is, we're still faced with competition. And competition will breed people looking for ways to get one-up on each other. I'm not saying it's right. I'm just saying it's human nature.
  • Dawud Miracle · 2 years ago
    I haven't even looked at Twitter yet because I've been uncertain of how to use it for my business. And, it feels a little funny to think about it that way. And, as a business owner, isn't that how I'm going to think of it? How will this 'thing' help me increase my reach? That's the question.

    Regardless of how openly sharing the blogosphere is, we're still faced with competition. And competition will breed people looking for ways to get one-up on each other. I'm not saying it's right. I'm just saying it's human nature.
  • AndyBeard · 2 years ago
    I earn my crust currently from niche marketing, and you are always looking for a way to gain a share of a market

    Keyword Research
    SEO techniques
    Social Media
    Heh, sometimes even blogging

    It is natural for people to use every method they can find for ethical promotion and to express their views to more potential clients or supporters.

    I have just updated because Karla linked to me, but somehow I didn't get a ping. The political equation with the strict rules for disclosure is interesting.
  • AndyBeard · 2 years ago
    I earn my crust currently from niche marketing, and you are always looking for a way to gain a share of a market

    Keyword Research
    SEO techniques
    Social Media
    Heh, sometimes even blogging

    It is natural for people to use every method they can find for ethical promotion and to express their views to more potential clients or supporters.

    I have just updated because Karla linked to me, but somehow I didn't get a ping. The political equation with the strict rules for disclosure is interesting.
  • Mike D · 2 years ago
    Andy, you're going to throw up when you see this:
    http://monster.typepad.com/monsterblog/2007/03/...
  • Mike D · 2 years ago
    Andy, you're going to throw up when you see this:
    http://monster.typepad.com/monsterblog/2007/03/...
  • AndyBeard · 2 years ago
    Not at all,

    I would much prefer a situation where I didn't have to disclose anything, and the only requirement was to maintain social trust with my audience.

    Unfortunately US, EU and UK regulations keep interfering with the smooth flow of conversation, and those purporting to be the ethical crusaders of the blogosphere simultaneously propose new legislation and requirements for the masses, while ignoring even the basics themselves.
  • AndyBeard · 2 years ago
    Not at all,

    I would much prefer a situation where I didn't have to disclose anything, and the only requirement was to maintain social trust with my audience.

    Unfortunately US, EU and UK regulations keep interfering with the smooth flow of conversation, and those purporting to be the ethical crusaders of the blogosphere simultaneously propose new legislation and requirements for the masses, while ignoring even the basics themselves.
  • Charley · 1 year ago
    I can think of one "business" related use of twitter that is worth mentioning. If your business happens to be a blog or any periodically updated website that promises a certain type of content at a certain timing, it can be beneficial to have a way to let your readers know how things are coming. Let me give an example to clarify what I'm saying.

    There's a massively successful webcomic called MegaTokyo. Now don't write this off because it's a comic, this is a site that's making some real money, from both advertising and merchandise, and has a serious following that borders on fanatical. Four collections have already been published from the comic and can be found at any major bookstore. It's certainly a successful endeavor.

    Now the comic is supposed to update three times a week: Monday, Wednesday and Friday. But with the very nature of a comic (lots of time spent drawing, cleaning up, inking, scanning and what if you don't have the next strip figured out yet?) it's not always possible to maintain a rigid schedule. Fans are usually understanding when the site gets a day or two behind, but it's still disappointing to visit and see nothing new.

    So what the creator has done is add a little twitter widget on the page displayed beneath the comic. He keeps it strictly related to the progress of the comic, giving updates like "illustrations done, inking","comic done, getting it scanned, should be up this evening" or "water pipe broke, won't be getting a strip up today, sorry."

    This is a great move in my opinion. It accomplishes several things. For one, even when there's no new content, readers know it's coming, and often can get a feel for when and why it's delayed. Secondly, even when things are on schedule readers love being able to keep tabs on the comic every step of the way. It let's them feel more involved and close to the project and spurs on the kind of devotion that makes a site like this a success.

    So yeah, I'm not a massive fan of the twitter craze myself, but I thought I'd throw out at least one smart use of it i've seen.
  • Charley · 1 year ago
    I can think of one "business" related use of twitter that is worth mentioning. If your business happens to be a blog or any periodically updated website that promises a certain type of content at a certain timing, it can be beneficial to have a way to let your readers know how things are coming. Let me give an example to clarify what I'm saying.

    There's a massively successful webcomic called MegaTokyo. Now don't write this off because it's a comic, this is a site that's making some real money, from both advertising and merchandise, and has a serious following that borders on fanatical. Four collections have already been published from the comic and can be found at any major bookstore. It's certainly a successful endeavor.

    Now the comic is supposed to update three times a week: Monday, Wednesday and Friday. But with the very nature of a comic (lots of time spent drawing, cleaning up, inking, scanning and what if you don't have the next strip figured out yet?) it's not always possible to maintain a rigid schedule. Fans are usually understanding when the site gets a day or two behind, but it's still disappointing to visit and see nothing new.

    So what the creator has done is add a little twitter widget on the page displayed beneath the comic. He keeps it strictly related to the progress of the comic, giving updates like "illustrations done, inking","comic done, getting it scanned, should be up this evening" or "water pipe broke, won't be getting a strip up today, sorry."

    This is a great move in my opinion. It accomplishes several things. For one, even when there's no new content, readers know it's coming, and often can get a feel for when and why it's delayed. Secondly, even when things are on schedule readers love being able to keep tabs on the comic every step of the way. It let's them feel more involved and close to the project and spurs on the kind of devotion that makes a site like this a success.

    So yeah, I'm not a massive fan of the twitter craze myself, but I thought I'd throw out at least one smart use of it i've seen.
  • Laura Spencer · 1 year ago
    Since this original post is over a year old, I'd be interested in knowing how you feel about this now.

    Note - I don't currently Twitter. I found this post when I was trying to decide whether or not I should start.
  • AndyBeard · 1 year ago
    Laura I still worry about it, but I am about the only one who does.
    The people who slam others for being slimeball SEOs or about disclosure being required in blog posts currently are effectively buying links by offering incentives for people to follow them on twitter, and use Twitter to continually promote new content on their startups.

    I suppose ethics are great when they are convenient
  • Laura Spencer · 1 year ago
    Since this original post is over a year old, I'd be interested in knowing how you feel about this now.

    Note - I don't currently Twitter. I found this post when I was trying to decide whether or not I should start.
  • AndyBeard · 1 year ago
    Laura I still worry about it, but I am about the only one who does.
    The people who slam others for being slimeball SEOs or about disclosure being required in blog posts currently are effectively buying links by offering incentives for people to follow them on twitter, and use Twitter to continually promote new content on their startups.

    I suppose ethics are great when they are convenient