DISQUS

Andy Beard - Internet Business Systems Discussion: SocialSpark.com Preview – PayPerPost Goes Googley?

  • Lincoln · 2 years ago
    Nice writeup! I think this has the potential to make the relationship between bloggers and advertisers far more personable. Being able to find advertisers with similar interests and goals (and vice versa) can only be a good thing.
  • Lincoln · 2 years ago
    Nice writeup! I think this has the potential to make the relationship between bloggers and advertisers far more personable. Being able to find advertisers with similar interests and goals (and vice versa) can only be a good thing.
  • Lizzie · 2 years ago
    Thanks for doing all of this, Andy. We all really appreciate it.

    I'm excited about the feedback option for both advertisers and bloggers. Also, I think the flash intro will go over really well if the pay is high enough. I don't see many people snatching one of those for $5.

    I'm looking forward to January when the rest of us can try it.
  • Lizzie · 2 years ago
    Thanks for doing all of this, Andy. We all really appreciate it.

    I'm excited about the feedback option for both advertisers and bloggers. Also, I think the flash intro will go over really well if the pay is high enough. I don't see many people snatching one of those for $5.

    I'm looking forward to January when the rest of us can try it.
  • Marisa · 2 years ago
    Thanks for the write up Andy. I tried to listen but my audio kept getting muddled. I really appreciate this synopsis!
  • Marisa · 2 years ago
    Thanks for the write up Andy. I tried to listen but my audio kept getting muddled. I really appreciate this synopsis!
  • Vlad · 2 years ago
    I am beginning to regret to have terminated my account with PayPerPost. Great review Andy. Thanks.
  • Vlad · 2 years ago
    I am beginning to regret to have terminated my account with PayPerPost. Great review Andy. Thanks.
  • Jason A Clark · 2 years ago
    It's an interesting idea. I'm sure there are a lot of bloggers that would be willing, anxious even, to give it a shot.
  • Jason A Clark · 2 years ago
    It's an interesting idea. I'm sure there are a lot of bloggers that would be willing, anxious even, to give it a shot.
  • lucia · 2 years ago
    I knew something good was afoot as soon as I read the first hints about Argus. Investing in real metrics just had to be the tip of the iceberg. One of the things that made PPP (and ReviewMe, Sponsored Review etc.) look like selling page rank was the fact that there were no decent metrics to predict ROI. So, all services just had to permit Advertisers the option of using several-- including PR-- to try to anticipate blog quality.

    Real traffic metrics-- along with click rates etc. will alleviate this. Many, many advertisers really want traffic & publicity quite a bit and will pay for that. Google PR was a poor proxy for that-- but often the best one available.
  • AndyBeard · 2 years ago
    It is certainly a case that not all advertisers are looking for the traffic and conversions. Some are just looking for the search engine benefit.
    I am happy that they are moving away from the search engine benefit, it will make things a little easier.

    In many ways I have been working this way all along
  • lucia · 2 years ago
    I knew something good was afoot as soon as I read the first hints about Argus. Investing in real metrics just had to be the tip of the iceberg. One of the things that made PPP (and ReviewMe, Sponsored Review etc.) look like selling page rank was the fact that there were no decent metrics to predict ROI. So, all services just had to permit Advertisers the option of using several-- including PR-- to try to anticipate blog quality.

    Real traffic metrics-- along with click rates etc. will alleviate this. Many, many advertisers really want traffic & publicity quite a bit and will pay for that. Google PR was a poor proxy for that-- but often the best one available.
  • AndyBeard · 2 years ago
    It is certainly a case that not all advertisers are looking for the traffic and conversions. Some are just looking for the search engine benefit.
    I am happy that they are moving away from the search engine benefit, it will make things a little easier.

    In many ways I have been working this way all along
  • lars_christian · 2 years ago
    It looks like they are capitalizing on the success of PayPerPost to create something that potentially can become the next big thing in online ad brokering. A few years ago large brokers like Burst Media, Casale and similar ruled by filling your adspots of choice with generic ads. The AdSense came in and took over for a while, before being challenged by "paid posts", which was never going to be a lasting model (imo). (That whole paragraph is just a brief generalization, so don't jump on me for it!)

    This might be the next big thing. It's somewhat hard to get a good impression of it without actually trying it, but I hope they will incorporate a way for publishers to sell their different adspots as well (such as for instance 125x125 ads), completely with stats. That might finally teach advertisers that CTR actually depends on the ads they decide to put up as well, and not just the publisher ;)

    I'm excited, can't wait to give it a try!
  • AndyBeard · 2 years ago
    Lars-Christian, I was actually hoping for some placement advertising included as well, but that is probably not a major tweak, and easy to discuss and keep 100% ;)
  • lars_christian · 2 years ago
    It looks like they are capitalizing on the success of PayPerPost to create something that potentially can become the next big thing in online ad brokering. A few years ago large brokers like Burst Media, Casale and similar ruled by filling your adspots of choice with generic ads. The AdSense came in and took over for a while, before being challenged by "paid posts", which was never going to be a lasting model (imo). (That whole paragraph is just a brief generalization, so don't jump on me for it!)

    This might be the next big thing. It's somewhat hard to get a good impression of it without actually trying it, but I hope they will incorporate a way for publishers to sell their different adspots as well (such as for instance 125x125 ads), completely with stats. That might finally teach advertisers that CTR actually depends on the ads they decide to put up as well, and not just the publisher ;)

    I'm excited, can't wait to give it a try!
  • AndyBeard · 2 years ago
    Lars-Christian, I was actually hoping for some placement advertising included as well, but that is probably not a major tweak, and easy to discuss and keep 100% ;)
  • lilian aka 5xmom · 2 years ago
    Thanks a bunch, Andy! You made things so much easier to understand.
  • lilian aka 5xmom · 2 years ago
    Thanks a bunch, Andy! You made things so much easier to understand.
  • Wayne Liew · 2 years ago
    Hopefully, with this implementation of Social Spark, monetisation methods on the Internet will not be depending on Google Page Rank alone. Great writers and reviewers, bloggers who have REAL traffic will earn the REAL money they are supposed to earn.

    If everything goes according as planned, I will second the opinion that Social Spark will become the next big thing on the Internet.

    Thanks Andy for the post.
  • Wayne Liew · 2 years ago
    Hopefully, with this implementation of Social Spark, monetisation methods on the Internet will not be depending on Google Page Rank alone. Great writers and reviewers, bloggers who have REAL traffic will earn the REAL money they are supposed to earn.

    If everything goes according as planned, I will second the opinion that Social Spark will become the next big thing on the Internet.

    Thanks Andy for the post.
  • dogs classifieds · 2 years ago
    It's good that there is some social network site right now wherein we can interact with advertisers. Anyway hoping that this sort of social media will benefit the bloggers and advertisers as well.
  • dogs classifieds · 2 years ago
    It's good that there is some social network site right now wherein we can interact with advertisers. Anyway hoping that this sort of social media will benefit the bloggers and advertisers as well.
  • Laura Childs · 2 years ago
    Hey Andy!

    This post of yours has me very excited about future possibilities. Innovative and well thought - both your post and the mission behind SocialSpark.com.

    What do we need to do to twist Ted's arm so you can do more testing and reporting? I always appreciate your 'take' and 'review' on services - as I'm sure many others do as well.

    Cheers! Laura
  • Laura Childs · 2 years ago
    Hey Andy!

    This post of yours has me very excited about future possibilities. Innovative and well thought - both your post and the mission behind SocialSpark.com.

    What do we need to do to twist Ted's arm so you can do more testing and reporting? I always appreciate your 'take' and 'review' on services - as I'm sure many others do as well.

    Cheers! Laura
  • Information About Blogging · 2 years ago
    I've only started doing sponsored posts in the last couple of weeks but so far I find them to be a fantastic way to make money with your blog. We seem to be at the mercy of Google to an extent at the moment because of the influence of PageRank.

    If this next, new thing helps to replace that, it may be a good thing. On the other hand I'll have to really concentrate on getting more visitors now!
  • Information About Blogging · 2 years ago
    I've only started doing sponsored posts in the last couple of weeks but so far I find them to be a fantastic way to make money with your blog. We seem to be at the mercy of Google to an extent at the moment because of the influence of PageRank.

    If this next, new thing helps to replace that, it may be a good thing. On the other hand I'll have to really concentrate on getting more visitors now!
  • Flower Delivery · 2 years ago
    Ugh. Real rank based upon actual unique visitors?
    That's often times as useless as PR, depending on your goals.

    Anyone ever get their Digg stories on the front page with tons of visitors and virtually NO sign-ups, new customers, or any other MWR metric that really matters? Heck, every popular digg story is like that.

    Some marketers are working on developing real stats for actionable "click-thru" and conversion rates.

    Besides, if I'm paying for a PR8 post, then I'm paying for a PR8. Traffic is a by-product and assuming I'm a "smart" marketer, I've done my research and I'm looking at the long-term effects on "traffic" ie. better rankings.

    But saying PR is useless is equally analogous to saying banner ads are useless. TOOLBAR PR is useless, but anyone who's using that as their only/main metric deserves to overspend their marketing budgets on failed techniques.

    Great Review!
  • Flower Delivery · 2 years ago
    Ugh. Real rank based upon actual unique visitors?
    That's often times as useless as PR, depending on your goals.

    Anyone ever get their Digg stories on the front page with tons of visitors and virtually NO sign-ups, new customers, or any other MWR metric that really matters? Heck, every popular digg story is like that.

    Some marketers are working on developing real stats for actionable "click-thru" and conversion rates.

    Besides, if I'm paying for a PR8 post, then I'm paying for a PR8. Traffic is a by-product and assuming I'm a "smart" marketer, I've done my research and I'm looking at the long-term effects on "traffic" ie. better rankings.

    But saying PR is useless is equally analogous to saying banner ads are useless. TOOLBAR PR is useless, but anyone who's using that as their only/main metric deserves to overspend their marketing budgets on failed techniques.

    Great Review!
  • John Motson · 2 years ago
    Hey Andy,

    This is my first time on your blog.

    Thanx for the excellent post on SocialSpark.com. I will make sure I go there and learn more about the service.

    Cheers

    John
  • John Motson · 2 years ago
    Hey Andy,

    This is my first time on your blog.

    Thanx for the excellent post on SocialSpark.com. I will make sure I go there and learn more about the service.

    Cheers

    John
  • keeyit · 2 years ago
    Great news for bloggers. Thanks.
  • keeyit · 2 years ago
    Great news for bloggers. Thanks.
  • Michael Woo · 2 years ago
    This looks different and promising.. maybe should gif it a try

    But I noticed PPP paid my $$ yesterday where PayPal deducted the 3% transfer fees.. does it mean that PPP will start paying like this?

    This would be a huge lost for publishers!
  • Michael Woo · 2 years ago
    This looks different and promising.. maybe should gif it a try

    But I noticed PPP paid my $$ yesterday where PayPal deducted the 3% transfer fees.. does it mean that PPP will start paying like this?

    This would be a huge lost for publishers!
  • Keith Cash · 2 years ago
    Thanks for the great review. I look forward to working with Social Spark, which will make it better for those that Google threw under the bus with the PR junk.

    Cheers
  • Keith Cash · 2 years ago
    Thanks for the great review. I look forward to working with Social Spark, which will make it better for those that Google threw under the bus with the PR junk.

    Cheers
  • Cosmonica · 2 years ago
    This is really good news for people with good amount of traffic to their blogs. For others like me, would have to start building traffic to the blogs. Thanks for the detailed preview.
  • Cosmonica · 2 years ago
    This is really good news for people with good amount of traffic to their blogs. For others like me, would have to start building traffic to the blogs. Thanks for the detailed preview.
  • Suzette · 2 years ago
    Thanks for the explanation. I have been wondering what is this all about. Read a bit here and there but still confused. Now you've summarized it so well and easily understood. Thanks a lot!
  • Suzette · 2 years ago
    Thanks for the explanation. I have been wondering what is this all about. Read a bit here and there but still confused. Now you've summarized it so well and easily understood. Thanks a lot!
  • Aziz · 2 years ago
    Ah! I was pretty confused with the concept of Advertiser Social Networking... I guess I have a vague idea now after reading your post. Thanks!
  • Aziz · 2 years ago
    Ah! I was pretty confused with the concept of Advertiser Social Networking... I guess I have a vague idea now after reading your post. Thanks!
  • Luke · 1 year ago
    I just visited that site for the first time and watched the entire video. Although it's been released for quite a few months it's the first I've heard of it. I'm probably going to end up registering by the end of the day.
  • Luke · 1 year ago
    I just visited that site for the first time and watched the entire video. Although it's been released for quite a few months it's the first I've heard of it. I'm probably going to end up registering by the end of the day.