DISQUS

Andy Beard - Internet Business Systems Discussion: Site Structure – SEOs Going Fishing Without Any Bait

  • Jim · 1 year ago
    Well researched and well portrayed. This is quite a read Andy! I really appreciate all of the work you put into outlining this method of getting your landing pages in order. This can be one of the most important thing that you do for your blogsite, and optimizing Google search results is always a good thing ;)
  • Jim · 1 year ago
    Well researched and well portrayed. This is quite a read Andy! I really appreciate all of the work you put into outlining this method of getting your landing pages in order. This can be one of the most important thing that you do for your blogsite, and optimizing Google search results is always a good thing ;)
  • Dave · 1 year ago
    Hey Andy, I do agree and we’ve been careful with PR Sculpting/Sioling (whatever) for years. It is interesting how the nofollow have started this as a hot topic again lately. For me it is merely one more tool for attempting to show Google which pages we consider to be more important than others. It has always been on a site by site basis and nothing has changed that much IMO – this is merely another tool to be used when appropriate….
  • Dave · 1 year ago
    Hey Andy, I do agree and we’ve been careful with PR Sculpting/Sioling (whatever) for years. It is interesting how the nofollow have started this as a hot topic again lately. For me it is merely one more tool for attempting to show Google which pages we consider to be more important than others. It has always been on a site by site basis and nothing has changed that much IMO – this is merely another tool to be used when appropriate….
  • Affordable SEO · 1 year ago
    A lot of times when I consider trying to sculpt the juice I look at the way other sites do it. SEOmoz seems to do a lot, but then again they have a lot of pages. Using the SEO for Firefox plugin definitely makes it easy to tell at a quick glance the way a company is doing it.

    I can see trying to sculpt your pagerank if you have hundreds or thousands of pages but what about smaller sites? For example at this moment my site only has about 110 pages. Maybe 20 main pages and the rest are all blog posts. I would say out of the 90 blog posts, only about 30 of them are really special. Should I go through all the effort to try and send more PR to those 30 special posts and nofollow the other random blog posts?

    To me it doesn't seem like I would be able to save that much link juice to send to those 30 special blog posts, but maybe I'm wrong.
  • Affordable SEO · 1 year ago
    A lot of times when I consider trying to sculpt the juice I look at the way other sites do it. SEOmoz seems to do a lot, but then again they have a lot of pages. Using the SEO for Firefox plugin definitely makes it easy to tell at a quick glance the way a company is doing it.

    I can see trying to sculpt your pagerank if you have hundreds or thousands of pages but what about smaller sites? For example at this moment my site only has about 110 pages. Maybe 20 main pages and the rest are all blog posts. I would say out of the 90 blog posts, only about 30 of them are really special. Should I go through all the effort to try and send more PR to those 30 special posts and nofollow the other random blog posts?

    To me it doesn't seem like I would be able to save that much link juice to send to those 30 special blog posts, but maybe I'm wrong.
  • Mike · 1 year ago
    Woops.

    Yeah when we redesigned the site a couple of weeks ago I suppose it might have been a good idea to reallow search engines once we took the new version live, huh?

    Learn something every day...
  • Mike · 1 year ago
    Woops.

    Yeah when we redesigned the site a couple of weeks ago I suppose it might have been a good idea to reallow search engines once we took the new version live, huh?

    Learn something every day...
  • Mike · 1 year ago
    What's funny is the first video we put up on the new design pulled a top 5 google ranking for the term "SMX West 2008" -- with nofollow/noindex turned on.

    Links work.
  • Mike · 1 year ago
    What's funny is the first video we put up on the new design pulled a top 5 google ranking for the term "SMX West 2008" -- with nofollow/noindex turned on.

    Links work.
  • Kurt Krejny · 1 year ago
    Good Post Andy. I wrote a post on this topic as well with some practical tips that can be easily overlooked, and geared them towards identifying low-value pages and cleaning up your Google index.
  • AndyBeard · 1 year ago
    Kurt you are making mistakes in your post, or it will lead readers to make mistakes.
    You try to jumble so many ideas together but it doesn't lead the user to any complete understanding.

    By using noindex, and the using robots.txt on a duplicate content page, the robot isn't going to see the noindex, so you end up with a dangling page that is using up Google juice, but can't pass it on to other internal pages.
    Such pages will also still rank in the search results.

    Then you need to ask yourself why those pages are duplicate in the first place.

    A well designed category page can actually make a better landing page for a search query than a single permalink page.

    Tag pages with very little juice can rank even if they are almost 100% duplicate content other than comments, because they give you another bite at the title tag.
    That is ranking you might not previously have attained.
  • Kurt Krejny · 1 year ago
    Andy, thanks for the feedback.
  • Kurt Krejny · 1 year ago
    Good Post Andy. I wrote a post on this topic as well with some practical tips that can be easily overlooked, and geared them towards identifying low-value pages and cleaning up your Google index.
  • AndyBeard · 1 year ago
    Kurt you are making mistakes in your post, or it will lead readers to make mistakes.
    You try to jumble so many ideas together but it doesn't lead the user to any complete understanding.

    By using noindex, and the using robots.txt on a duplicate content page, the robot isn't going to see the noindex, so you end up with a dangling page that is using up Google juice, but can't pass it on to other internal pages.
    Such pages will also still rank in the search results.

    Then you need to ask yourself why those pages are duplicate in the first place.

    A well designed category page can actually make a better landing page for a search query than a single permalink page.

    Tag pages with very little juice can rank even if they are almost 100% duplicate content other than comments, because they give you another bite at the title tag.
    That is ranking you might not previously have attained.
  • Kurt Krejny · 1 year ago
    Andy, thanks for the feedback.
  • ITrush · 1 year ago
    Very informative. Stumbled and Bookmarked!

    nhick
    http://www.itrush.com
  • ITrush · 1 year ago
    Very informative. Stumbled and Bookmarked!

    nhick
    http://www.itrush.com
  • David Makes Cents · 1 year ago
    I just started my site less than a week ago. I am trying to read everything I can on how not to screw it up so I can get a good google search ranking. I feel like I have a small grasp on all of this material but it is a little over my head.

    I wish I could just have you sitting here beside me for like an hour so I could pick ur brain and figure out how to make a great site like yours.
  • David Makes Cents · 1 year ago
    I just started my site less than a week ago. I am trying to read everything I can on how not to screw it up so I can get a good google search ranking. I feel like I have a small grasp on all of this material but it is a little over my head.

    I wish I could just have you sitting here beside me for like an hour so I could pick ur brain and figure out how to make a great site like yours.
  • Scott Salwolke · 1 year ago
    I have internal pages that have good page rank, but aren't really crucial to my business. They are samples of my works for clients. I've used the PR from these to bolster other pages. Would it make sense to just leave these pages as is and use the nofollow on new pages. I'm still trying to get a handle on all this.
  • Scott Salwolke · 1 year ago
    I have internal pages that have good page rank, but aren't really crucial to my business. They are samples of my works for clients. I've used the PR from these to bolster other pages. Would it make sense to just leave these pages as is and use the nofollow on new pages. I'm still trying to get a handle on all this.
  • Adam · 1 year ago
    You try to jumble so many ideas together but it doesn't lead the user to any complete understanding.
  • AndyBeard · 1 year ago
    Adam I target a specific audience with my SEO articles. From the look of the website you link to, Car Spares Factors, you really need to deal with basic things such as titles, descriptions, headings, structured keyword use etc.
  • Adam · 1 year ago
    You try to jumble so many ideas together but it doesn't lead the user to any complete understanding.
  • AndyBeard · 1 year ago
    Adam I target a specific audience with my SEO articles. From the look of the website you link to, Car Spares Factors, you really need to deal with basic things such as titles, descriptions, headings, structured keyword use etc.
  • Hunter Jackson Columbia SC Rea · 1 year ago
    Sculpting should be completely left to people who know what they are doing. I will never attempt it as, i have no idea what i am doing I know on my blog, certain things do have 'nofollow' turned on, which I like (mostly form pages).
  • Hunter Jackson Columbia SC Rea · 1 year ago
    Sculpting should be completely left to people who know what they are doing. I will never attempt it as, i have no idea what i am doing I know on my blog, certain things do have 'nofollow' turned on, which I like (mostly form pages).