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I did indeed enjoy the conversations both here and in our forums, not so much for the the brand development or positioning, but for the quality of the discussion. The entire thread was thoughtful, debated various points and seriously considered others I had made. It was blogging at its best...
http://andybeard.eu/2008/04/ken-evoy-attacks-bl...
And regarding that "Blog Or Build" page (which can be reached from the above mentioned post) the most common comment that so many people told me is that it was about time that someone wrote some common sense material about blogging that fits it into the bigger context and that goes against the "noise" about blogging.
While many bloggers disagreed with some points, many also noted that there were some valid and original points to be considered. Interestingly, many people referred to what was originally intended as a "PREselling Landing Page" as an "article." In fact, it felt like an article while I was writing it, in that we'd done a great deal of research and I'd thought a great deal about this before putting "key to board" -- so that page contains original, and yes against-the-current, commentary about blogging. It really is an article in that sense.
Ultimately, of course, that page is indeed meant to position Site Build It! and to convince most small business people that blogging is "just the new cheap-quick-easy way to fail." Years ago, we made that case for regular Web hosting on our home page. Blogging merely updates the "lure of the fast-and-easy."
E-business success is not about "getting a site or blog up cheap-quick-easy." It's about researching, planning and preparation (one SBIer took 3 months to do that but now gets 1,000,000 visitors per month) before you pick a domain and write your first word. It's about all the things we talk about on our site, which itself is all about "educational selling." SBI! is all about the process, the execution of the process with the tools, and the tortoise philosophy. SBI! is so much more than about putting up a blog or site, cheap-quick-easy.
For the average person, for all the reasons I mentioned in that Web page, blogging is simply not the right tool for the average small business person or the average person starting an e-business. And...
For anyone who's been at blogging for a year or more and not succeeding, it may be time to either analyze what's wrong and fix it or consider a different direction.
Andy, YOU can make blogging work. And so can extraordinary "non-marketing" people. But most people need more than blogging software and some cheap hosting to succeed. The very easy of blogging raises the question... how do you build traffic if everyone can get a blog up so fast and easy?
Anyway, I noticed this post, so just thought I'd get the ball rolling to what should be a great interview. I look forward to chatting with you, Andy. It will be fun to cover some interesting ground. :-)
All the best,
Ken
I did indeed enjoy the conversations both here and in our forums, not so much for the the brand development or positioning, but for the quality of the discussion. The entire thread was thoughtful, debated various points and seriously considered others I had made. It was blogging at its best...
http://andybeard.eu/2008/04/ken-evoy-attacks-bl...
And regarding that "Blog Or Build" page (which can be reached from the above mentioned post) the most common comment that so many people told me is that it was about time that someone wrote some common sense material about blogging that fits it into the bigger context and that goes against the "noise" about blogging.
While many bloggers disagreed with some points, many also noted that there were some valid and original points to be considered. Interestingly, many people referred to what was originally intended as a "PREselling Landing Page" as an "article." In fact, it felt like an article while I was writing it, in that we'd done a great deal of research and I'd thought a great deal about this before putting "key to board" -- so that page contains original, and yes against-the-current, commentary about blogging. It really is an article in that sense.
Ultimately, of course, that page is indeed meant to position Site Build It! and to convince most small business people that blogging is "just the new cheap-quick-easy way to fail." Years ago, we made that case for regular Web hosting on our home page. Blogging merely updates the "lure of the fast-and-easy."
E-business success is not about "getting a site or blog up cheap-quick-easy." It's about researching, planning and preparation (one SBIer took 3 months to do that but now gets 1,000,000 visitors per month) before you pick a domain and write your first word. It's about all the things we talk about on our site, which itself is all about "educational selling." SBI! is all about the process, the execution of the process with the tools, and the tortoise philosophy. SBI! is so much more than about putting up a blog or site, cheap-quick-easy.
For the average person, for all the reasons I mentioned in that Web page, blogging is simply not the right tool for the average small business person or the average person starting an e-business. And...
For anyone who's been at blogging for a year or more and not succeeding, it may be time to either analyze what's wrong and fix it or consider a different direction.
Andy, YOU can make blogging work. And so can extraordinary "non-marketing" people. But most people need more than blogging software and some cheap hosting to succeed. The very easy of blogging raises the question... how do you build traffic if everyone can get a blog up so fast and easy?
Anyway, I noticed this post, so just thought I'd get the ball rolling to what should be a great interview. I look forward to chatting with you, Andy. It will be fun to cover some interesting ground. :-)
All the best,
Ken
And if so, why do you believe someone should use SBI for more than one site once they understand the basic strategy?
Most of these discussions about SBI vs Xsite Pro/Wordpress/hand-built/etc websites are really more of a discussion about the content on the site and the mindset of the person building it, in my opinion.
Even this blogging article/presell landing page wasn't really about blogging being bad (although the subject line of Ken's email made it appear that way). It seemed to me to be more about using the wrong style of site for what you want to accomplish - trying to fit a square peg in a round hole, so to speak.
And if so, why do you believe someone should use SBI for more than one site once they understand the basic strategy?
Most of these discussions about SBI vs Xsite Pro/Wordpress/hand-built/etc websites are really more of a discussion about the content on the site and the mindset of the person building it, in my opinion.
Even this blogging article/presell landing page wasn't really about blogging being bad (although the subject line of Ken's email made it appear that way). It seemed to me to be more about using the wrong style of site for what you want to accomplish - trying to fit a square peg in a round hole, so to speak.
I am sure SiteSell does have users that have good traffic. However I would guess the majority of clients will be somewhat disappointed. My question for Ken Evoy would be:
What percentage of your clients' websites achieve more than 25 visitors per day on average?
I am sure SiteSell does have users that have good traffic. However I would guess the majority of clients will be somewhat disappointed. My question for Ken Evoy would be:
What percentage of your clients' websites achieve more than 25 visitors per day on average?
what is the biggest obstacle for potential customers to overcome when deciding SBI or another alternative?
what is the biggest obstacle for potential customers to overcome when deciding SBI or another alternative?
Would you build a second site uysing Sitesell?
Well, I wouldn't but my Aunt Martha would.
Sitesell is more a community than a site builder...and you can participate in that community as is your wont*. As far as I'm concerned, it's a great education for a small price.
ADG
By the way, Happy Mothers Day to mothers all over the world, irrespective of the official celebration date.
*"wont" explained. I had to look it up!http://www.boston.com/news/globe/ideas/articles/2007/04/08/wanton_eggcorns/
Would you build a second site uysing Sitesell?
Well, I wouldn't but my Aunt Martha would.
Sitesell is more a community than a site builder...and you can participate in that community as is your wont*. As far as I'm concerned, it's a great education for a small price.
ADG
By the way, Happy Mothers Day to mothers all over the world, irrespective of the official celebration date.
*"wont" explained. I had to look it up!http://www.boston.com/news/globe/ideas/articles/2007/04/08/wanton_eggcorns/
Just wanted to say thanks. Bought and built a sit e using your software last year. Worked on it a lot at first but not much since due to other obligations. It still yet provides me with a nice secondary income each month
Just wanted to say thanks. Bought and built a sit e using your software last year. Worked on it a lot at first but not much since due to other obligations. It still yet provides me with a nice secondary income each month
Blogging is great but it is NOT for everyone. But those who do use it should be well aware of its limitations as well as benefits.
Question for Ken:
Obviously you see the benefits of blogging since you are using one yourself and I believe offering one as part of the system to each customer. I can see that blog software on your own blog is Typepad and not our beloved WordPress :D - what was the reason behind the choice?
Alex
Blogging is great but it is NOT for everyone. But those who do use it should be well aware of its limitations as well as benefits.
Question for Ken:
Obviously you see the benefits of blogging since you are using one yourself and I believe offering one as part of the system to each customer. I can see that blog software on your own blog is Typepad and not our beloved WordPress :D - what was the reason behind the choice?
Alex
I have long considered the Keyword tool a major asset to SBI. It offers things simply not available anywhere else. I would love to have access to the keywords tool and I would be willing to pay the yearly fee to get it. I simply want the freedom to use the software of my choice. Is there any plan to open up your terms of service to allow for this?
Thanks for your consideration!
I have long considered the Keyword tool a major asset to SBI. It offers things simply not available anywhere else. I would love to have access to the keywords tool and I would be willing to pay the yearly fee to get it. I simply want the freedom to use the software of my choice. Is there any plan to open up your terms of service to allow for this?
Thanks for your consideration!
I know a guy that has an SBI site in a competitive niche that he hasn't touched in about 3 years and it still consistently ranks highly on Google for numerous keywords. That shows the power of SBI.
When it comes to building businesses and not just websites Ken is the man to listen to.
I can't think of a good question to ask him right now but I am very curious to see the interview.
I know a guy that has an SBI site in a competitive niche that he hasn't touched in about 3 years and it still consistently ranks highly on Google for numerous keywords. That shows the power of SBI.
When it comes to building businesses and not just websites Ken is the man to listen to.
I can't think of a good question to ask him right now but I am very curious to see the interview.