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<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Andy Beard - Internet Business Systems Discussion - Latest Comments in PPP or Pay Per PDF White Paper</title><link>http://andybeard.disqus.com/</link><description>Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude</description><atom:link href="https://andybeard.disqus.com/ppp_or_pay_per_pdf_white_paper_03/latest.rss" rel="self"></atom:link><language>en</language><lastBuildDate>Tue, 26 Aug 2008 03:02:14 -0000</lastBuildDate><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527780</link><description>&lt;p&gt;SE indexing of Flash isn't even totally there yet, gonna be a while longer for PDFs. Ultimately, I wouldn't see much of point using PDFs. Everything a PDF can do, html can do...simple as that. One advantage PDF may currently have though is that they do seem to convey more "trust" (that is whether paid advertising or not, PDFs carry more authority IMHO to the user).&lt;/p&gt;&lt;p&gt;But &lt;br&gt;a)there's the indexing problem,&lt;br&gt;b)if and when PPP becomes wide-spread PDFs will lose whatever autority they currently convey and therefore negate their only advantage.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">EDevMachine</dc:creator><pubDate>Tue, 26 Aug 2008 03:02:14 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993379</link><description>&lt;p&gt;SE indexing of Flash isn't even totally there yet, gonna be a while longer for PDFs. Ultimately, I wouldn't see much of point using PDFs. Everything a PDF can do, html can do...simple as that. One advantage PDF may currently have though is that they do seem to convey more "trust" (that is whether paid advertising or not, PDFs carry more authority IMHO to the user).&lt;/p&gt;&lt;p&gt;But &lt;br&gt;a)there's the indexing problem,&lt;br&gt;b)if and when PPP becomes wide-spread PDFs will lose whatever autority they currently convey and therefore negate their only advantage.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">EDevMachine</dc:creator><pubDate>Tue, 26 Aug 2008 03:02:14 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527779</link><description>&lt;p&gt;I experimented with PDFs for SERPs a little while ago but the success was unnoticeable, maybe I jut didnt stick with it long enough?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Gas Saver Guide</dc:creator><pubDate>Sun, 08 Jun 2008 12:26:15 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993378</link><description>&lt;p&gt;I experimented with PDFs for SERPs a little while ago but the success was unnoticeable, maybe I jut didnt stick with it long enough?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Gas Saver Guide</dc:creator><pubDate>Sun, 08 Jun 2008 12:26:15 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527778</link><description>&lt;p&gt;Hi Matt, &lt;br&gt;It's always a balancing act between reporting conclusions and discussing data. While I have no real qualms about releasing the data it would without terms of reference and explanation of each test be totally meaningless much like me saying the answer to the question was 4. Instead I choose to explain the methodology in enough detail that others can choose to replicate the experiments and then draw the conclusions if I had to explain the method, the results and the data as well as draw conclusions the posts would be pages long and I have neither the time or the inclination to do so.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tim Nash</dc:creator><pubDate>Fri, 22 Feb 2008 09:52:39 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993377</link><description>&lt;p&gt;Hi Matt, &lt;br&gt;It's always a balancing act between reporting conclusions and discussing data. While I have no real qualms about releasing the data it would without terms of reference and explanation of each test be totally meaningless much like me saying the answer to the question was 4. Instead I choose to explain the methodology in enough detail that others can choose to replicate the experiments and then draw the conclusions if I had to explain the method, the results and the data as well as draw conclusions the posts would be pages long and I have neither the time or the inclination to do so.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tim Nash</dc:creator><pubDate>Fri, 22 Feb 2008 09:52:39 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993376</link><description>&lt;p&gt;What is next now? It was Flash, PDF...maybe Word documents?&lt;br&gt;These are the kind of experiments I would like to see the real data ..but I am not sure they will show it to the public, right?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">matt</dc:creator><pubDate>Thu, 21 Feb 2008 15:26:20 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527777</link><description>&lt;p&gt;What is next now? It was Flash, PDF...maybe Word documents?&lt;br&gt;These are the kind of experiments I would like to see the real data ..but I am not sure they will show it to the public, right?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">matt</dc:creator><pubDate>Thu, 21 Feb 2008 15:26:20 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527776</link><description>&lt;p&gt;Franck&lt;/p&gt;&lt;p&gt;To be honest I would nofollow them. This is more use providing affiliates with free branded PDFs, that contain affiliate links that in some way you 301 redirect so you get the juice&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">AndyBeard</dc:creator><pubDate>Thu, 21 Feb 2008 14:01:35 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993375</link><description>&lt;p&gt;Franck&lt;/p&gt;&lt;p&gt;To be honest I would nofollow them. This is more use providing affiliates with free branded PDFs, that contain affiliate links that in some way you 301 redirect so you get the juice&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">AndyBeard</dc:creator><pubDate>Thu, 21 Feb 2008 14:01:35 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993374</link><description>&lt;p&gt;This was a great post. I have a top ranking for the keyword affiliate marketing for almost one year now, and I've just added two links on the home page for my pdf.&lt;/p&gt;&lt;p&gt;I hope it won't hurt.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Franck Silvestre</dc:creator><pubDate>Thu, 21 Feb 2008 13:58:31 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527775</link><description>&lt;p&gt;This was a great post. I have a top ranking for the keyword affiliate marketing for almost one year now, and I've just added two links on the home page for my pdf.&lt;/p&gt;&lt;p&gt;I hope it won't hurt.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Franck Silvestre</dc:creator><pubDate>Thu, 21 Feb 2008 13:58:31 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993373</link><description>&lt;p&gt;Another great thing about PDFs is that you have more places than just the WWW to market them. You can get them out on file sharing software in order to provide another source of traffic and people may even 'steal' them and stick them up on their own websites which is a great source of free links if it works.&lt;/p&gt;&lt;p&gt;Just hashed together a quick post about this here: &lt;a href="http://seo-expert-marketing.blogspot.com/2008/02/link-building-with-pdfs.html" rel="nofollow noopener" target="_blank" title="http://seo-expert-marketing.blogspot.com/2008/02/link-building-with-pdfs.html"&gt;http://seo-expert-marketing...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Bozzer</dc:creator><pubDate>Thu, 21 Feb 2008 11:25:59 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527774</link><description>&lt;p&gt;Another great thing about PDFs is that you have more places than just the WWW to market them. You can get them out on file sharing software in order to provide another source of traffic and people may even 'steal' them and stick them up on their own websites which is a great source of free links if it works.&lt;/p&gt;&lt;p&gt;Just hashed together a quick post about this here: &lt;a href="http://seo-expert-marketing.blogspot.com/2008/02/link-building-with-pdfs.html" rel="nofollow noopener" target="_blank" title="http://seo-expert-marketing.blogspot.com/2008/02/link-building-with-pdfs.html"&gt;http://seo-expert-marketing...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Bozzer</dc:creator><pubDate>Thu, 21 Feb 2008 11:25:59 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527773</link><description>&lt;p&gt;Do PDF really worth for SEO ? &lt;br&gt;PDF files are usually presents in the SERPs only for long tail searches.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Pierre</dc:creator><pubDate>Thu, 21 Feb 2008 08:28:57 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993372</link><description>&lt;p&gt;Do PDF really worth for SEO ? &lt;br&gt;PDF files are usually presents in the SERPs only for long tail searches.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Pierre</dc:creator><pubDate>Thu, 21 Feb 2008 08:28:57 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993371</link><description>&lt;p&gt;PDF is already a great tool to begin with.  However, additional features like live links will be definitely an awesome add-on.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">val</dc:creator><pubDate>Wed, 20 Feb 2008 02:38:51 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527772</link><description>&lt;p&gt;PDF is already a great tool to begin with.  However, additional features like live links will be definitely an awesome add-on.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">val</dc:creator><pubDate>Wed, 20 Feb 2008 02:38:51 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993370</link><description>&lt;p&gt;Great idea! My clients have tons of pdf catalogs that are great link bait.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">SEO RI</dc:creator><pubDate>Tue, 19 Feb 2008 16:41:35 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527771</link><description>&lt;p&gt;Great idea! My clients have tons of pdf catalogs that are great link bait.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">SEO RI</dc:creator><pubDate>Tue, 19 Feb 2008 16:41:35 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-12527770</link><description>&lt;p&gt;I think PPPdf has been around for a while, for example, Knowledge Storm will charge you a pretty penny for hosting your white papers, pay per lead, you might call it.&lt;/p&gt;&lt;p&gt;I think it's great to put out some information to help white paper marketers (B2B marketers) optimize their downloadable content when it's hosted elsewhere - including links etc.&lt;/p&gt;&lt;p&gt;Looking forward to that info!&lt;/p&gt;&lt;p&gt;*Question - will Google consider those "paid links"? LOL&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Linda Bustos</dc:creator><pubDate>Tue, 19 Feb 2008 14:38:23 -0000</pubDate></item><item><title>Re: PPP or Pay Per PDF White Paper</title><link>http://andybeard.eu/1233/ppp-or-pay-per-pdf-white-paper.html#comment-10993369</link><description>&lt;p&gt;I think PPPdf has been around for a while, for example, Knowledge Storm will charge you a pretty penny for hosting your white papers, pay per lead, you might call it.&lt;/p&gt;&lt;p&gt;I think it's great to put out some information to help white paper marketers (B2B marketers) optimize their downloadable content when it's hosted elsewhere - including links etc.&lt;/p&gt;&lt;p&gt;Looking forward to that info!&lt;/p&gt;&lt;p&gt;*Question - will Google consider those "paid links"? LOL&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Linda Bustos</dc:creator><pubDate>Tue, 19 Feb 2008 14:38:23 -0000</pubDate></item></channel></rss>