-
Website
http://andybeard.eu/ -
Original page
http://andybeard.eu/833/payperpost-receives-7m-additional-funding-launches-direct-marketplace.html -
Subscribe
All Comments -
Community
-
-
Top Commenters
-
Popular Threads
I have reported myself some time ago for paid links although I believe my links have more authority and editorial control than might be possible for a reviewer in a paid directory.
Matt Cutts has said the quality paid directories are OK, because you are paying for the review process and there is no guarantee of inclusion.
Based upon what I have seen, most bloggers are more likely to link to another blog with "here" or "click here" than an SEO friendly link that is good for a reader, not just for search engines.
Anchor text helps the search engines know what a page is about.
PayPerPost allow advertisers to specify anchor text probably for a number of reasons.
1. It cuts down on irrelevant anchor text that is bad for users
2. Being able to change anchor text in theory allows some split testing for more popular terms. Maybe a phrase linked will get more clicks than 2 keywords.
3. PPP is a large marketplace - it is important to keep administration to a minimum, so the fixed criteria are much quicker to determine acceptance.
An employee of Google can write 50 words about a new service and link through.
An investor in a startup can link through to their new investment every day
Someone writing a comprehensive review about a service with a small amount of compensation <strike>has to use nofollow on the links</strike> - sorry I don't accept that logic
As you say in your linked post, they're on a slippery slope with this particular train of thought but by adding it to their webmaster guidelines it's obviously not something that is going to go away.
Did you ever get a response from them?
Google have a monopoly position for both search and monetization.
In many ways that "official" position is more FUD (Fear, Uncertainty, Doubt) and not only affects paid posts and reviews, but what I want to create with my startup which I would class on the whiter side of grey.
I could possibly get investment despite Google, but it would always be tainted by the Google situation.
I have reported myself some time ago for paid links although I believe my links have more authority and editorial control than might be possible for a reviewer in a paid directory.
Matt Cutts has said the quality paid directories are OK, because you are paying for the review process and there is no guarantee of inclusion.
Based upon what I have seen, most bloggers are more likely to link to another blog with "here" or "click here" than an SEO friendly link that is good for a reader, not just for search engines.
Anchor text helps the search engines know what a page is about.
PayPerPost allow advertisers to specify anchor text probably for a number of reasons.
1. It cuts down on irrelevant anchor text that is bad for users
2. Being able to change anchor text in theory allows some split testing for more popular terms. Maybe a phrase linked will get more clicks than 2 keywords.
3. PPP is a large marketplace - it is important to keep administration to a minimum, so the fixed criteria are much quicker to determine acceptance.
An employee of Google can write 50 words about a new service and link through.
An investor in a startup can link through to their new investment every day
Someone writing a comprehensive review about a service with a small amount of compensation <strike>has to use nofollow on the links</strike> - sorry I don't accept that logic
As you say in your linked post, they're on a slippery slope with this particular train of thought but by adding it to their webmaster guidelines it's obviously not something that is going to go away.
Did you ever get a response from them?
Google have a monopoly position for both search and monetization.
In many ways that "official" position is more FUD (Fear, Uncertainty, Doubt) and not only affects paid posts and reviews, but what I want to create with my startup which I would class on the whiter side of grey.
I could possibly get investment despite Google, but it would always be tainted by the Google situation.
I am not sure if it has been improved, I would hope they would send out email reminders.
I am not sure if it has been improved, I would hope they would send out email reminders.
Years ago I used to manage small mutual funds and a couple hedge funds and also have many associates who raise smaller amounts of capital like PPP has just done.
In my opinion this is a terrible investment. Granted, I'm not an internet or SEO expert, but clearly Google is not a fan of paid links.
I think this is on the fringe of paid links and it will not surprise me to see G decide it doesnt like it.
Will PPP then need another 10M to revamp its business model everytime Google decides it doesnt like it?
Personally, I think G has its mind made up about anything but natural links. Now you and I both know there are ways around that for the individuals, but not for companies who must advertise to earn revenue like PPP does.
Years ago I used to manage small mutual funds and a couple hedge funds and also have many associates who raise smaller amounts of capital like PPP has just done.
In my opinion this is a terrible investment. Granted, I'm not an internet or SEO expert, but clearly Google is not a fan of paid links.
I think this is on the fringe of paid links and it will not surprise me to see G decide it doesnt like it.
Will PPP then need another 10M to revamp its business model everytime Google decides it doesnt like it?
Personally, I think G has its mind made up about anything but natural links. Now you and I both know there are ways around that for the individuals, but not for companies who must advertise to earn revenue like PPP does.
What would be interesting to see is some advertiser to drop $1k on a range of blogs in a specific niche and then leverage the buzz from dominating the niche. In fact, if I was to readjust my budget that is exactly what I would do.
It's a shame I am such a tight git.
What would be interesting to see is some advertiser to drop $1k on a range of blogs in a specific niche and then leverage the buzz from dominating the niche. In fact, if I was to readjust my budget that is exactly what I would do.
It's a shame I am such a tight git.
I still have a ReviewMe profile, and a Sponsored Reviews profile but before PayPerPost direct it was no longer converting, partially due to a significant bug in their system.
Do you think there is a difference for an advertiser in paying $143 and $260? I certainly do.
I still have a ReviewMe profile, and a Sponsored Reviews profile but before PayPerPost direct it was no longer converting, partially due to a significant bug in their system.
Do you think there is a difference for an advertiser in paying $143 and $260? I certainly do.
But I don't want to tag along all the time. Does not look good on me.
I wanted to do more but the requirement for the Press Release make my post too long. So, I have to make some short cut.
But I don't want to tag along all the time. Does not look good on me.
I wanted to do more but the requirement for the Press Release make my post too long. So, I have to make some short cut.
Just a terminology suggestion. I believe PPP is using the term "directory" instead of "marketplace" for their advertiser-selects-blogger listings. The PPP Marketplace remains as the place full of advertiser opps; whereas the Directory is full of blogger descriptions. Make sense?
Thanks for the coverage!
In some ways it is similar to why some of my posts have included PayPerPost with spaces between the syllables such as "Pay Per Post".
I know the company name is PayPerPost, but I can rank easier for one than the other, and the version with spaces does get search traffic.
Just a terminology suggestion. I believe PPP is using the term "directory" instead of "marketplace" for their advertiser-selects-blogger listings. The PPP Marketplace remains as the place full of advertiser opps; whereas the Directory is full of blogger descriptions. Make sense?
Thanks for the coverage!
In some ways it is similar to why some of my posts have included PayPerPost with spaces between the syllables such as "Pay Per Post".
I know the company name is PayPerPost, but I can rank easier for one than the other, and the version with spaces does get search traffic.
Yeah, the whole mommy blogger thing gets on my nerves.
I'm a stay at home mom, a single mom at that, but I have just as much traffic as the "big guys" who are slamming mommy bloggers.
They don't seem to realize that moms are the ideal way to market a product.
Why?
Because we ARE the consumers for our families, we ARE the ones who tell all of our friends and families if a product is good or not.
We have been doing word of mouth marketing since the dawn of time.
Those diapers any good? No, they suck.
Is that HDTV good, yes, it rock.
We buy and use more of the products that people sell more than any other sector.
There may be more men in the PPP system according tho those demographics, but the mommy bloggers are racking up the visits and hits.
Don't count us out as having only a handful of visits a month at all.
Whilst I don't want to sound sexist, I certainly know who makes the majority of the purchasing decisions in my own household (yeah my wife).
I would actually question the demographics slightly as well. Whilst more men might have signed up, from what I have seen among posties the women (in general) are more active.
That could be partially due to the kind of opportunities available, though there are certainly a number of opportunities I could have written something about, I just didn't have time, or I would just prefer someone else get some money.
It is strange in many ways, I am one of the biggest supporters of the PayPerPost business model, yet one of the lowest earners.
I don't have to be making a lot of money from something to support it.
Yeah, the whole mommy blogger thing gets on my nerves.
I'm a stay at home mom, a single mom at that, but I have just as much traffic as the "big guys" who are slamming mommy bloggers.
They don't seem to realize that moms are the ideal way to market a product.
Why?
Because we ARE the consumers for our families, we ARE the ones who tell all of our friends and families if a product is good or not.
We have been doing word of mouth marketing since the dawn of time.
Those diapers any good? No, they suck.
Is that HDTV good, yes, it rock.
We buy and use more of the products that people sell more than any other sector.
There may be more men in the PPP system according tho those demographics, but the mommy bloggers are racking up the visits and hits.
Don't count us out as having only a handful of visits a month at all.
Whilst I don't want to sound sexist, I certainly know who makes the majority of the purchasing decisions in my own household (yeah my wife).
I would actually question the demographics slightly as well. Whilst more men might have signed up, from what I have seen among posties the women (in general) are more active.
That could be partially due to the kind of opportunities available, though there are certainly a number of opportunities I could have written something about, I just didn't have time, or I would just prefer someone else get some money.
It is strange in many ways, I am one of the biggest supporters of the PayPerPost business model, yet one of the lowest earners.
I don't have to be making a lot of money from something to support it.
Jim
Jim