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The emphasis here was not to overlook the SEO effect of post titles even if they don't go massively viral.
It is really hard to get people to change their anchor text after the effect, or at least time consuming.
The emphasis here was not to overlook the SEO effect of post titles even if they don't go massively viral.
It is really hard to get people to change their anchor text after the effect, or at least time consuming.
I really only saw a blog's usefulness from a branding and SEO perspective and was looking for an increase in targeted traffic and higher ranking for business sites. It worked extremely well.
I set up a couple of blogs of my own to test different strategies- mainly for keywords and search patterns and specifically long tail search results. So, I relied on keyword titles and cared very little about "interesting" titles.
With my "money making blogs" I care about getting targeted traffic and the conversion for me is basically clicking on AdSense ad. When I have played around with catchy or eye grabbing titles traffic and CTR plummets. SEO-title tag plugins and seo-all in one solved this problem for me but I do find out of habit my titles are usually fine to stand.
I will ALWAYS use an interesting title in social media or forums. People are blind to key word stuffed titles.
On my blogs where I am more interested in branding or establishing someone as an expert and expanding readership loyalty, etc thoughtful titles are key. However, the title of your post is usually anchor text people will use when writing or posting about it so I will use SOME keywords. If you don't better make sure you title is something that SCREAMS out at people i.e. controversial/funny/thought provoking
Popping in keywords is second nature to me and I have found that it is one the HARDEST concept to get across to people who are starting out blogging.
I have set up blogs for many people - intelligent people who appear to grasp the idea of keywords and search and then will post with titles like " My Bad Day" , " Update" or similar. argh.
Figuring out keywords and how to use them is vital to a blog that needs to get found. Creating titles that are snazzy and use keywords is a skill that must be developed.
Also, I know some blogs don't allow this, but making sure the (or any other tag) is right for normal sites is a big key, too.
I really only saw a blog's usefulness from a branding and SEO perspective and was looking for an increase in targeted traffic and higher ranking for business sites. It worked extremely well.
I set up a couple of blogs of my own to test different strategies- mainly for keywords and search patterns and specifically long tail search results. So, I relied on keyword titles and cared very little about "interesting" titles.
With my "money making blogs" I care about getting targeted traffic and the conversion for me is basically clicking on AdSense ad. When I have played around with catchy or eye grabbing titles traffic and CTR plummets. SEO-title tag plugins and seo-all in one solved this problem for me but I do find out of habit my titles are usually fine to stand.
I will ALWAYS use an interesting title in social media or forums. People are blind to key word stuffed titles.
On my blogs where I am more interested in branding or establishing someone as an expert and expanding readership loyalty, etc thoughtful titles are key. However, the title of your post is usually anchor text people will use when writing or posting about it so I will use SOME keywords. If you don't better make sure you title is something that SCREAMS out at people i.e. controversial/funny/thought provoking
Popping in keywords is second nature to me and I have found that it is one the HARDEST concept to get across to people who are starting out blogging.
I have set up blogs for many people - intelligent people who appear to grasp the idea of keywords and search and then will post with titles like " My Bad Day" , " Update" or similar. argh.
Figuring out keywords and how to use them is vital to a blog that needs to get found. Creating titles that are snazzy and use keywords is a skill that must be developed.
Also, I know some blogs don't allow this, but making sure the (or any other tag) is right for normal sites is a big key, too.
I never thought beyond all-in-one SEO plugin.
Thanks.
I never thought beyond all-in-one SEO plugin.
Thanks.
e. g.
optimizing-post-titles.html
and
title: Optimizing Post Titles After You Have Posted
And remember that Matt Cutts said at an interview at Pubcon: Only the first five words of title are taken into account.
Not every post I write I expect to rank highly, so often I don't worry about it.
e. g.
optimizing-post-titles.html
and
title: Optimizing Post Titles After You Have Posted
And remember that Matt Cutts said at an interview at Pubcon: Only the first five words of title are taken into account.
Not every post I write I expect to rank highly, so often I don't worry about it.
I interviewed an expert article marketer recently and he
said that he has a whole list of keywords he uses for article topics, headlines title etc...
Here's what most people should do:
1- Write the post,
2- Save don't publish it
3- Use a paid or free keyword research tool to see if the title cna be adjusted to get some long tail traffic
4-THEN publish the post...
Gotta have that good mix of SEO headlines that will bring in the long-tail traffic and that attention getting headlines that RSS readers will pick to read, too.
Great post.
Thanks,
Dan
I interviewed an expert article marketer recently and he
said that he has a whole list of keywords he uses for article topics, headlines title etc...
Here's what most people should do:
1- Write the post,
2- Save don't publish it
3- Use a paid or free keyword research tool to see if the title cna be adjusted to get some long tail traffic
4-THEN publish the post...
Gotta have that good mix of SEO headlines that will bring in the long-tail traffic and that attention getting headlines that RSS readers will pick to read, too.
Great post.
Thanks,
Dan
When bookmarking social news, I often change the title AFTER it has already gone hot, as the purpose becomes different. Thanks again Andy. I hope this writing finds you well.
When bookmarking social news, I often change the title AFTER it has already gone hot, as the purpose becomes different. Thanks again Andy. I hope this writing finds you well.
The keywords are everything other than the grammatical "glue" which give the title or headline meaning - that is the verbs, nouns and adjectives (describing words). It is the verbs and nouns that people search for while the adjectives (and pronouns) give zing and flavour and a touch of long tail staying power. If the headline is a good one then by definition it is about what the article is about and if so then surely it is the best set of "key" words for the article?
After all Google, MSN and Yahoo are in their own ways trying to create a short cut or cheat sheet for summarising human communications. What they are after is the subject of the page and that is hidden in the Verbs and Nouns (the what and the who). So one way to improve titles is to use less "pump" ("amazing", "astounding", "all new", "you wouldn't believe") to leave more room for the subject.
I'm probably teaching grandma to suck eggs but I'm not sure why a well crafted title would need to change...
My Digg Favorites Slapped By Google was at the centre of the PargeRank Updates last October, gaining ~400 unique links (as counted by Technorati and Google Blogsearch, not by Yahoo Site Explorer)
The story headline and title were originally "Digg Favorites Slapped By Google"
The slug was pagerank update, thus the URL has always been http://andybeard.eu/2007/10/pagerank-update.html
A couple of days after it was published I changed the Title tag to
"Source: Google PageRank Update October 2007 | Andy Beard - Niche Marketing"
If you do a search for PageRank Update, that page despite 400 links doesn't show up, my page from the 3rd round does, which had a lot less links, but gained the anchor text.
http://www.google.com/search?q=pagerank+update&...
A very long tail query lists it as 5th place
http://www.google.com/search?q=google+pagerank+...
Note those are both US based searches with personalization switched off
This is something I have tested. The anchor text used in the links for the blog post title are more important for SEO than a later change in the Title tags.
I should have used something like:-
Google PageRank Update Slaps Digg Favorites
That would have given me a similar effect with more useful links. Then again the post was slapped together in 20 minutes, so some things were not ideal, and I can use the juice in other ways.
Remember you can always optimize linking at a later date
http://andybeard.eu/2007/11/optimizing-html-lin...
The keywords are everything other than the grammatical "glue" which give the title or headline meaning - that is the verbs, nouns and adjectives (describing words). It is the verbs and nouns that people search for while the adjectives (and pronouns) give zing and flavour and a touch of long tail staying power. If the headline is a good one then by definition it is about what the article is about and if so then surely it is the best set of "key" words for the article?
After all Google, MSN and Yahoo are in their own ways trying to create a short cut or cheat sheet for summarising human communications. What they are after is the subject of the page and that is hidden in the Verbs and Nouns (the what and the who). So one way to improve titles is to use less "pump" ("amazing", "astounding", "all new", "you wouldn't believe") to leave more room for the subject.
I'm probably teaching grandma to suck eggs but I'm not sure why a well crafted title would need to change...
My Digg Favorites Slapped By Google was at the centre of the PargeRank Updates last October, gaining ~400 unique links (as counted by Technorati and Google Blogsearch, not by Yahoo Site Explorer)
The story headline and title were originally "Digg Favorites Slapped By Google"
The slug was pagerank update, thus the URL has always been http://andybeard.eu/2007/10/pagerank-update.html
A couple of days after it was published I changed the Title tag to
"Source: Google PageRank Update October 2007 | Andy Beard - Niche Marketing"
If you do a search for PageRank Update, that page despite 400 links doesn't show up, my page from the 3rd round does, which had a lot less links, but gained the anchor text.
http://www.google.com/search?q=pagerank+update&...
A very long tail query lists it as 5th place
http://www.google.com/search?q=google+pagerank+...
Note those are both US based searches with personalization switched off
This is something I have tested. The anchor text used in the links for the blog post title are more important for SEO than a later change in the Title tags.
I should have used something like:-
Google PageRank Update Slaps Digg Favorites
That would have given me a similar effect with more useful links. Then again the post was slapped together in 20 minutes, so some things were not ideal, and I can use the juice in other ways.
Remember you can always optimize linking at a later date
http://andybeard.eu/2007/11/optimizing-html-lin...
A lot of times my title ends up suffering because it's not juicy enough. Editing the slug like Andy suggests will definitely help me in the future.
A lot of times my title ends up suffering because it's not juicy enough. Editing the slug like Andy suggests will definitely help me in the future.
Andy, do you think it's just more efficent to outsource the entire seo process? How on earth can one write articles everyday and learn the seo details without becoming overwhelmed?
Andy, do you think it's just more efficent to outsource the entire seo process? How on earth can one write articles everyday and learn the seo details without becoming overwhelmed?
However, I do sometimes find that it's worth changing if you find that it ranks better for a phrase you never considered initially.
However, I do sometimes find that it's worth changing if you find that it ranks better for a phrase you never considered initially.
I am a happy reader of your blog and just wanted to say hello!
I run a Norwegian SEO company and have been optimizing websites since 1998 - almost 10 years. In Norway we call SEO for søkemotoroptimalisering. I also develop websites and really love your site :-)
You have been bookmarked :-)
Keep up the great work!
Rgds,
Trond
I am a happy reader of your blog and just wanted to say hello!
I run a Norwegian SEO company and have been optimizing websites since 1998 - almost 10 years. In Norway we call SEO for søkemotoroptimalisering. I also develop websites and really love your site :-)
You have been bookmarked :-)
Keep up the great work!
Rgds,
Trond