DISQUS

Andy Beard - Internet Business Systems Discussion: How To Avoid Being Banned By Technorati

  • Drew Stauffer · 2 years ago
    I am about to release my first wordpress theme and I am in no way considered special in the eyes of Technorati, but i definitely don't want to hurt my chances for anything in the future. Would I still be better off buying a new domain for my theme and hosting it there?
  • AndyBeard · 2 years ago
    Drew

    I am just making people aware of what happens, and it is for them to decide.

    You don't have to host a file somewhere else, just park a domain on your hosting, that will create a folder.
    In the folder add a .htaccess with a redirect to the part of your primary blog that will handle the theme.

    You will still get all the Google Juice, but it won't affect your Technorati authority.

    I have seen at least one post today that took the attitude that it doesn't matter if you get banned, because Technorati will still report your authority to the various link sales services, so it won't affect your monetization long-term.

    Currently Technorati do provide authority and link details via API even if you are banned. Only time will tell if they continue to do so.

    So it is a question of short term gain in authority, for longer term potential loss of authority.

    I will be releasing at least one highly modified SEO theme shortly, and I was thinking not to include links at all, or use nofollow.
    I then thought of this alternative solution and decided to share it with my readers.
  • Drew Stauffer · 2 years ago
    I am about to release my first wordpress theme and I am in no way considered special in the eyes of Technorati, but i definitely don't want to hurt my chances for anything in the future. Would I still be better off buying a new domain for my theme and hosting it there?
  • AndyBeard · 2 years ago
    Drew

    I am just making people aware of what happens, and it is for them to decide.

    You don't have to host a file somewhere else, just park a domain on your hosting, that will create a folder.
    In the folder add a .htaccess with a redirect to the part of your primary blog that will handle the theme.

    You will still get all the Google Juice, but it won't affect your Technorati authority.

    I have seen at least one post today that took the attitude that it doesn't matter if you get banned, because Technorati will still report your authority to the various link sales services, so it won't affect your monetization long-term.

    Currently Technorati do provide authority and link details via API even if you are banned. Only time will tell if they continue to do so.

    So it is a question of short term gain in authority, for longer term potential loss of authority.

    I will be releasing at least one highly modified SEO theme shortly, and I was thinking not to include links at all, or use nofollow.
    I then thought of this alternative solution and decided to share it with my readers.
  • DerekBeau · 2 years ago
    Very interesting read Andy. I was just introduced to the fact that Technorati filters their top 100 yesterday when reading John Chow's blog. I like how you found a handful of other example sites.
  • AndyBeard · 2 years ago
    There are probably at least 50 which have been filtered for one reason or another out of the Top100.
    In my opinion that is a minor thing.

    Technorati could also easily look at the Top1000 and filter out another 500 sites.

    I decided not to mention sites that haven't already been filtered.
  • DerekBeau · 2 years ago
    Very interesting read Andy. I was just introduced to the fact that Technorati filters their top 100 yesterday when reading John Chow's blog. I like how you found a handful of other example sites.
  • AndyBeard · 2 years ago
    There are probably at least 50 which have been filtered for one reason or another out of the Top100.
    In my opinion that is a minor thing.

    Technorati could also easily look at the Top1000 and filter out another 500 sites.

    I decided not to mention sites that haven't already been filtered.
  • Absinthe Man · 2 years ago
    Great post Andy, glad you included some concrete examples of what Technorati is doing. I thought they had a really great thing going, but over the last six months I feel that they have really dropped the ball.
  • AndyBeard · 2 years ago
    This isn't dropping the ball, it is actually a good thing if their algorithm can't cope with paid "blogroll" links and footers.

    They really should get rid of blogrolls totally, but in the past it was a useful indicator of popularity.

    The sad fact of it is that you could be banned from Technorati for using the same SEO tactics as Technorati themselves use.

    The bans are necessary, or the only people listed in the top 100 would be theme designers and software / widget developers.

    Designers include the link, and sponsored links because it helps people monetize with paid links, and all of them do it, almost without exception.

    But even then it is gaming the system. Advertisers might look on someone as top100 Technorati and think it is a popular blog, but in reality it might be popular just because of the theme they publish and not other content. It is quite possible that a theme designer has only around 200 subscribers and yet could be in the top 20 or so blogs.
  • Absinthe Man · 2 years ago
    Great post Andy, glad you included some concrete examples of what Technorati is doing. I thought they had a really great thing going, but over the last six months I feel that they have really dropped the ball.
  • AndyBeard · 2 years ago
    This isn't dropping the ball, it is actually a good thing if their algorithm can't cope with paid "blogroll" links and footers.

    They really should get rid of blogrolls totally, but in the past it was a useful indicator of popularity.

    The sad fact of it is that you could be banned from Technorati for using the same SEO tactics as Technorati themselves use.

    The bans are necessary, or the only people listed in the top 100 would be theme designers and software / widget developers.

    Designers include the link, and sponsored links because it helps people monetize with paid links, and all of them do it, almost without exception.

    But even then it is gaming the system. Advertisers might look on someone as top100 Technorati and think it is a popular blog, but in reality it might be popular just because of the theme they publish and not other content. It is quite possible that a theme designer has only around 200 subscribers and yet could be in the top 20 or so blogs.
  • Debo Hobo · 2 years ago
    I was reading John Chow dot Com just yesterday and he stated they were plaing favorites. I didn't realize in all actuality he had been banned. Can you elaborate more on "What gaming Technorati? means. I have not heard that term used before.

    Thanks
  • Debo Hobo · 2 years ago
    I was reading John Chow dot Com just yesterday and he stated they were plaing favorites. I didn't realize in all actuality he had been banned. Can you elaborate more on "What gaming Technorati? means. I have not heard that term used before.

    Thanks
  • ilker -=- The Thinking Blog · 2 years ago
    Looks like great advice Andy. I just saw Maki post this on Digg and came here to skim through even though I'm supposed to be studying for my final exams. I've bookmarked the post to come and read it fully afterwards. Thanks!
  • ilker -=- The Thinking Blog · 2 years ago
    Looks like great advice Andy. I just saw Maki post this on Digg and came here to skim through even though I'm supposed to be studying for my final exams. I've bookmarked the post to come and read it fully afterwards. Thanks!
  • Montoya · 2 years ago
    I have a top level domain, christianmontoya.net, which I use for all links from any themes or tools I release. This page links to all my site including my blog at christianmontoya.com. I do this so that all the links directly to my blog are valid links in Technorati's eyes.
  • AndyBeard · 2 years ago
    Christian, that is a good option, effectively a landing page for all your activities, but it would be possible to use 301 redirects and link through to the support pages on the various sites if appropriate.
  • Montoya · 2 years ago
    I have a top level domain, christianmontoya.net, which I use for all links from any themes or tools I release. This page links to all my site including my blog at christianmontoya.com. I do this so that all the links directly to my blog are valid links in Technorati's eyes.
  • AndyBeard · 2 years ago
    Christian, that is a good option, effectively a landing page for all your activities, but it would be possible to use 301 redirects and link through to the support pages on the various sites if appropriate.
  • Brad Isaac · 2 years ago
    Andy, sorry if this is off topic, but I figured you would know. Does the Technorati search by authority still work? I can't find it anymore.

    Thanks,
    Brad
  • AndyBeard · 2 years ago
    What currently remains of a search by authority is fairly messed up, such as a search of blog on a certain subject.

    http://technorati.com/blogs/tag/seo?page=4

    They are normally listed in order of authority, and it is partially correct, but Technorati have explained to me that there are some syncing problems.

    There also seems to be a major bug in reporting favorites today
  • Brad Isaac · 2 years ago
    Andy, sorry if this is off topic, but I figured you would know. Does the Technorati search by authority still work? I can't find it anymore.

    Thanks,
    Brad
  • AndyBeard · 2 years ago
    What currently remains of a search by authority is fairly messed up, such as a search of blog on a certain subject.

    http://technorati.com/blogs/tag/seo?page=4

    They are normally listed in order of authority, and it is partially correct, but Technorati have explained to me that there are some syncing problems.

    There also seems to be a major bug in reporting favorites today
  • engtech @ internet duct tape · 2 years ago
    Trust me when I say that it doesn't make one lick of difference.

    The referral traffic from having all of those links out there trumps the Technorati search traffic on any day of the week.

    As long as they still list your authority via their API (which it looks like they do for PhotoMatt) then it shouldn't hurt any of the paid review scorecards either.
  • AndyBeard · 2 years ago
    As long as they still list your authority via their API


    Engtech, that is exactly the point though - why would they continue reporting the domains they feel have been gaming the system for monetization or add noise, which then sell links that in turn affect their system.

    I agree that the traffic directly from Technorati is minimal, but what happens when someone who writes for Techcrunch uses Technorati or Google Blogsearch to find a related link for a story and sends you a good deal more traffic?

    Having received links from both Techcrunch and John Battelle in recent history, quite "out of the blue", the opportunity for casual but significant traffic is something worth maintaining.
  • engtech @ internet duct tape · 2 years ago
    Trust me when I say that it doesn't make one lick of difference.

    The referral traffic from having all of those links out there trumps the Technorati search traffic on any day of the week.

    As long as they still list your authority via their API (which it looks like they do for PhotoMatt) then it shouldn't hurt any of the paid review scorecards either.
  • AndyBeard · 2 years ago
    As long as they still list your authority via their API


    Engtech, that is exactly the point though - why would they continue reporting the domains they feel have been gaming the system for monetization or add noise, which then sell links that in turn affect their system.

    I agree that the traffic directly from Technorati is minimal, but what happens when someone who writes for Techcrunch uses Technorati or Google Blogsearch to find a related link for a story and sends you a good deal more traffic?

    Having received links from both Techcrunch and John Battelle in recent history, quite "out of the blue", the opportunity for casual but significant traffic is something worth maintaining.
  • Tim Schroeder · 2 years ago
    Speaking of John Chow, I wonder if Google decided to discount some of his backlinks. He sat at an impressive number 1 for "make money online" for a long time but now sits at the 54th position. The website does not even come up number one when doing a "John Chow" search.

    Who knows though. He will probably be back at number 1 in a few days.
  • AndyBeard · 2 years ago
    That is a little more complicated.

    Google seem to have some problems with link attribution, and I have suffered a little from it as well on specific keywords I used to rank very well for.
  • Tim Schroeder · 2 years ago
    Speaking of John Chow, I wonder if Google decided to discount some of his backlinks. He sat at an impressive number 1 for "make money online" for a long time but now sits at the 54th position. The website does not even come up number one when doing a "John Chow" search.

    Who knows though. He will probably be back at number 1 in a few days.
  • AndyBeard · 2 years ago
    That is a little more complicated.

    Google seem to have some problems with link attribution, and I have suffered a little from it as well on specific keywords I used to rank very well for.
  • historymike · 2 years ago
    I used to be an enthusiastic Technorati user, but I find that they send little traffic my way (maybe 15-20 visitors to my main site, which averages 300-500 uniques a day).

    One of the things that irritates me about Technorati's new system is that they count only one link per individual blogs. Thus, if my material gets linked a few times a month from a given site (which happens - my regular readers are pretty decent like that), I only get credit for one link per six-month period.

    Thus, my current "authority" of 170 (representing 170 different Technorati-recognized sites linking to my blog) is dwarfed by the 7,000 external links to my site that Google sees.

    As far as gaming Technorati: Linkfarming would be technique #1, while the old "create a hundred throwaway blogs and add a post to your site" is another. One can also put up a post with the top ten Technorati search terms several times a day in the hopes that those automated newsbot sites pick up your junk and link you. Not very interesting to read, but the gamers are all about boosting stats to make a quick buck.
  • historymike · 2 years ago
    I used to be an enthusiastic Technorati user, but I find that they send little traffic my way (maybe 15-20 visitors to my main site, which averages 300-500 uniques a day).

    One of the things that irritates me about Technorati's new system is that they count only one link per individual blogs. Thus, if my material gets linked a few times a month from a given site (which happens - my regular readers are pretty decent like that), I only get credit for one link per six-month period.

    Thus, my current "authority" of 170 (representing 170 different Technorati-recognized sites linking to my blog) is dwarfed by the 7,000 external links to my site that Google sees.

    As far as gaming Technorati: Linkfarming would be technique #1, while the old "create a hundred throwaway blogs and add a post to your site" is another. One can also put up a post with the top ten Technorati search terms several times a day in the hopes that those automated newsbot sites pick up your junk and link you. Not very interesting to read, but the gamers are all about boosting stats to make a quick buck.
  • lucia · 2 years ago
    Interesting advice. I need to think about this since I wrote two new plugins. I created a pulldown menu to permit the user to elect to run a link to my site in the footer, but now I'll need to consider the redirect option. (It's not a big deal yet. I think two people have installed the Kontera Control plugin, so at most, that plugin give me two links!)

    BTW, on the johnchow.com issue: John Chow not only lost his google rank for "make money on line" but he lost his google rank for "John Chow" and johnchow.com

    He's confident he'll reclaim his rank, but, well, who knows? :)
  • lucia · 2 years ago
    Interesting advice. I need to think about this since I wrote two new plugins. I created a pulldown menu to permit the user to elect to run a link to my site in the footer, but now I'll need to consider the redirect option. (It's not a big deal yet. I think two people have installed the Kontera Control plugin, so at most, that plugin give me two links!)

    BTW, on the johnchow.com issue: John Chow not only lost his google rank for "make money on line" but he lost his google rank for "John Chow" and johnchow.com

    He's confident he'll reclaim his rank, but, well, who knows? :)
  • Coata · 2 years ago
    Dear Andy,

    I have just bought a new domain name and created a 301 redirect in my old domain to direct existing traffic to this new domain. I have also imported all my old articles to this new domain.

    Any suggestions on the best way to get technorati to point towards this new domain? Will all my backlinks be lost this way?

    I have painstakenly built up more than 200 links to the old domain.
  • AndyBeard · 2 years ago
    Well in this article we are effectively taking advantage of the fact that they don't support a 301 to try to avoid being banned.

    In your case unfortunately you will lose those links in Technorati.

    The 301 redirect is good for the major search engines such as Google.

    One thing you have to remember is that Technorati looks for links within 6 months so the priority should always be to build up your sources of links (subscribers/linkerati) and not short term linking strategies.
  • Coata · 2 years ago
    Dear Andy,

    I have just bought a new domain name and created a 301 redirect in my old domain to direct existing traffic to this new domain. I have also imported all my old articles to this new domain.

    Any suggestions on the best way to get technorati to point towards this new domain? Will all my backlinks be lost this way?

    I have painstakenly built up more than 200 links to the old domain.
  • AndyBeard · 2 years ago
    Well in this article we are effectively taking advantage of the fact that they don't support a 301 to try to avoid being banned.

    In your case unfortunately you will lose those links in Technorati.

    The 301 redirect is good for the major search engines such as Google.

    One thing you have to remember is that Technorati looks for links within 6 months so the priority should always be to build up your sources of links (subscribers/linkerati) and not short term linking strategies.
  • Ada · 2 years ago
    Hiya. Sorry to go off on a tangent, but how do you get that "if you liked this post link to it" box at the end of each post? Reply greatly appreciated.
  • Ada · 2 years ago
    Hiya. Sorry to go off on a tangent, but how do you get that "if you liked this post link to it" box at the end of each post? Reply greatly appreciated.
  • Lord Matt · 2 years ago
    would a subdomain work?
  • AndyBeard · 2 years ago
    Lord Matt, that is being a little cheap, but yes.

    Ada, sorry for the slow response, this one slipped me by.

    I wrote about it in "How to gain links"
  • Lord Matt · 2 years ago
    would a subdomain work?
  • AndyBeard · 2 years ago
    Lord Matt, that is being a little cheap, but yes.

    Ada, sorry for the slow response, this one slipped me by.

    I wrote about it in "How to gain links"
  • OOM · 2 years ago
    Seems we have nothing to worry about; not that we would be on Technorati top 100 or even 10000 :). That is good news for us. But bad for others.
  • OOM · 2 years ago
    Seems we have nothing to worry about; not that we would be on Technorati top 100 or even 10000 :). That is good news for us. But bad for others.
  • Bodybuilding Forum · 2 years ago
    I didn't even know it was possible to get banned from Technorati. Thanks for the heads up.
  • Bodybuilding Forum · 2 years ago
    I didn't even know it was possible to get banned from Technorati. Thanks for the heads up.