Andy Beard - Internet Business Systems Discussion - Latest Comments in Conversion Rate Optimization For Freebies

Re: Conversion Rate Optimization For Freebies

ottoboettcher1 — Wed, 26 Aug 2009 05:18:56 -0000

Adding vids and pics should indeed increase the chance to achieve success.

You can learn more about the
offline business model by going
to GetThemOnline, or doing a search on Google.

Re: Conversion Rate Optimization For Freebies

ogretmis — Fri, 21 Aug 2009 18:18:50 -0000

show the images to increase conversion. good tips.

Re: Conversion Rate Optimization For Freebies

Katrina March — Sat, 08 Aug 2009 01:53:24 -0000

I also agree with Daniel's suggestion about adding a video.

I also have the same thoughts about the word "free" ...I've read from an ebook once that people are always doubtful with stuff that are "free", thinking it's too good to be true.

Thanks for posting the images, with corresponding notes, of the offer page's before and after. The ideas are great!

Re: Conversion Rate Optimization For Freebies

zartworkdesigns — Thu, 23 Jul 2009 10:53:42 -0000

Using different techniques and testing them out and then utilizing what works best is the way to go, great tips though!

Re: Conversion Rate Optimization For Freebies

cara membuat web — Wed, 15 Jul 2009 07:01:35 -0000

Testing is the best way to improve conversion rate, thanks for sharing your experience.

Re: Conversion Rate Optimization For Freebies

canaryproject — Tue, 14 Jul 2009 09:12:24 -0000

show the images to increase conversion. good tips.

Re: Conversion Rate Optimization For Freebies

Hary Dwi Widodo — Tue, 14 Jul 2009 09:06:03 -0000

nice post n good information for me, thanks

Re: Conversion Rate Optimization For Freebies

maswik — Tue, 14 Jul 2009 07:15:01 -0000

i agree to daniel. adding that kind of product can help a lot. Just straight forward to the point ..

Re: Conversion Rate Optimization For Freebies

AndyBeard — Tue, 14 Jul 2009 04:46:46 -0000

Good suggestion Daniel

It is something I considered, though to be honest I have a feeling too many of my readers have been outside enjoying some sunshine the last few days to make it worthwhile, considering the time schedule for the launch.

That being said, the content was designed to have some longevity after Howie's promotion, I have learned a lot about how aspects of the technology work (or don't) and video will be included next time around (with some new twists)

Re: Conversion Rate Optimization For Freebies

Daniel Pry — Mon, 13 Jul 2009 16:53:26 -0000

Hi Andy,

Just wondering if you considered adding video to your offer.

A video that is a bunch of screen shots of Power Point could have really punched up your LP and given a rudder to a visitor's experience.

The whole idea of an "unfair advantage" or free keyword list is to touch on the prospect's desire to skip a step, and translating at least part of your sales letter to video (where they no longer have to navigate the page) could have helped you close a lead sooner; for example you could put a call to action at the top of the page. Just a thought.

Re: Conversion Rate Optimization For Freebies

AndyBeard — Sun, 12 Jul 2009 17:55:22 -0000

Expect the link to be deleted as soon as I have my comment database resynced

There is a lot more to copywriting than selling, it is both a science and an art, and a full sales letter has to lead a cold prospect through various stages of awareness, empathy, desire, trust etc to pull out their credit card.

Re: Conversion Rate Optimization For Freebies

karlfox — Sun, 12 Jul 2009 16:02:47 -0000

This is a great post and I agree with Marcus, showing the images helps show the changes you made and my understanding of what you were doing!

Re: Conversion Rate Optimization For Freebies

Health Private Label — Sun, 12 Jul 2009 15:22:33 -0000

Yeah, conversion rates seem to be the topic of the year. I'm sure it might have something to do with your sales page, but even with a bad sales page, you should still be able to make at least 1 sale for every 100 visitors you get. Maybe you should also make your sales page a little longer. I heard the longer you make a sales page, the more sales you get because the person doesn't like to be 'sold' so quickly.

Re: Conversion Rate Optimization For Freebies

Marcus @ Online Bookies — Sat, 11 Jul 2009 12:56:22 -0000

Excellent tips about what is important when trying to increase conversions. I love how you show the images it helps to see the changes you made. Good post.

Re: Conversion Rate Optimization For Freebies

AndyBeard — Fri, 10 Jul 2009 21:32:05 -0000

To be honest I don't know... I am not a copywriter :)

The free word is in the pre-heading now - if I had enough traffic it is something that I could split test

In some ways I dislike the "free" word, even though using it in Adwords in the past has generated some reasonable income.

Re: Conversion Rate Optimization For Freebies

matthewsherborne — Fri, 10 Jul 2009 20:35:32 -0000

Looks very interesting. Curious that you didn't include "Free" in the headline. Would think adding that bit would increase conversions. Would love to hear more insight into your reasoning behind the headline.