Looks very interesting. Curious that you didn't include "Free" in the headline. Would think adding that bit would increase conversions. Would love to hear more insight into your reasoning behind the headline.
AndyBeard
· 5 months ago
To be honest I don't know... I am not a copywriter :)
The free word is in the pre-heading now - if I had enough traffic it is something that I could split test
In some ways I dislike the "free" word, even though using it in Adwords in the past has generated some reasonable income.
Marcus @ Online Bookies
· 5 months ago
Excellent tips about what is important when trying to increase conversions. I love how you show the images it helps to see the changes you made. Good post.
Health Private Label
· 5 months ago
Yeah, conversion rates seem to be the topic of the year. I'm sure it might have something to do with your sales page, but even with a bad sales page, you should still be able to make at least 1 sale for every 100 visitors you get. Maybe you should also make your sales page a little longer. I heard the longer you make a sales page, the more sales you get because the person doesn't like to be 'sold' so quickly.
AndyBeard
· 5 months ago
Expect the link to be deleted as soon as I have my comment database resynced
There is a lot more to copywriting than selling, it is both a science and an art, and a full sales letter has to lead a cold prospect through various stages of awareness, empathy, desire, trust etc to pull out their credit card.
karlfox
· 5 months ago
This is a great post and I agree with Marcus, showing the images helps show the changes you made and my understanding of what you were doing!
Daniel Pry
· 5 months ago
Hi Andy,
Just wondering if you considered adding video to your offer.
A video that is a bunch of screen shots of Power Point could have really punched up your LP and given a rudder to a visitor's experience.
The whole idea of an "unfair advantage" or free keyword list is to touch on the prospect's desire to skip a step, and translating at least part of your sales letter to video (where they no longer have to navigate the page) could have helped you close a lead sooner; for example you could put a call to action at the top of the page. Just a thought.
AndyBeard
· 5 months ago
Good suggestion Daniel
It is something I considered, though to be honest I have a feeling too many of my readers have been outside enjoying some sunshine the last few days to make it worthwhile, considering the time schedule for the launch.
That being said, the content was designed to have some longevity after Howie's promotion, I have learned a lot about how aspects of the technology work (or don't) and video will be included next time around (with some new twists)
maswik
· 5 months ago
i agree to daniel. adding that kind of product can help a lot. Just straight forward to the point ..
Hary Dwi Widodo
· 5 months ago
nice post n good information for me, thanks
canaryproject
· 5 months ago
show the images to increase conversion. good tips.
cara membuat web
· 5 months ago
Testing is the best way to improve conversion rate, thanks for sharing your experience.
zartworkdesigns
· 5 months ago
Using different techniques and testing them out and then utilizing what works best is the way to go, great tips though!
Katrina March
· 4 months ago
I also agree with Daniel's suggestion about adding a video.
I also have the same thoughts about the word "free" ...I've read from an ebook once that people are always doubtful with stuff that are "free", thinking it's too good to be true.
Thanks for posting the images, with corresponding notes, of the offer page's before and after. The ideas are great!
ogretmis
· 4 months ago
show the images to increase conversion. good tips.
ottoboettcher1
· 4 months ago
Adding vids and pics should indeed increase the chance to achieve success.
You can learn more about the offline business model by going to GetThemOnline, or doing a search on Google.
All Comments
The free word is in the pre-heading now - if I had enough traffic it is something that I could split test
In some ways I dislike the "free" word, even though using it in Adwords in the past has generated some reasonable income.
There is a lot more to copywriting than selling, it is both a science and an art, and a full sales letter has to lead a cold prospect through various stages of awareness, empathy, desire, trust etc to pull out their credit card.
Just wondering if you considered adding video to your offer.
A video that is a bunch of screen shots of Power Point could have really punched up your LP and given a rudder to a visitor's experience.
The whole idea of an "unfair advantage" or free keyword list is to touch on the prospect's desire to skip a step, and translating at least part of your sales letter to video (where they no longer have to navigate the page) could have helped you close a lead sooner; for example you could put a call to action at the top of the page. Just a thought.
It is something I considered, though to be honest I have a feeling too many of my readers have been outside enjoying some sunshine the last few days to make it worthwhile, considering the time schedule for the launch.
That being said, the content was designed to have some longevity after Howie's promotion, I have learned a lot about how aspects of the technology work (or don't) and video will be included next time around (with some new twists)
I also have the same thoughts about the word "free" ...I've read from an ebook once that people are always doubtful with stuff that are "free", thinking it's too good to be true.
Thanks for posting the images, with corresponding notes, of the offer page's before and after. The ideas are great!
You can learn more about the
offline business model by going
to GetThemOnline, or doing a search on Google.