DISQUS

Andy Beard - Internet Business Systems Discussion: Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google

  • SEOSnack (SEOSnack) · 7 months ago
    via @AndyBeard: Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Re.. http://tinyurl.com/qk4urp
  • mignews (MIGNEWS) · 7 months ago
    Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google: Google does .. http://tinyurl.com/qk4urp
  • Steven Finch · 7 months ago
    It is about time someone put them straight!
  • abroacatr (abroacatr) · 7 months ago
    TR> Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google: Go.. http://tinyurl.com/qk4urp
  • TopSquidooLens (Top Squidoo Le · 7 months ago
    Marketing: Google Paid Or Sponsored Reviews: Andy Beard - Internet Business Systems. Internet Marketin.. http://tinyurl.com/qk4urp
  • sethgoldstein (Seth Goldstein) · 7 months ago
    Google Paid Or Sponsored Reviews: As Techcrunch now has 2 million readers, many of them corporate, you would thi.. http://tinyurl.com/qk4urp
  • ChicagoDude · 7 months ago
    Splitting hairs - The intent was to convey google does not like paid reveiws.
  • AndyBeard · 7 months ago
    I don't think it was deliberately misleading on Brian's part, but Techcrunch like to get specific about semantics (e.g. Last.fm) and every one of their writers should know about machine disclosure of paid links, as every time they write about a sponsor in theory, if the playing field was level, they would have to nofollow.
  • Uri · 7 months ago
    here here..

    Right on..
  • michael arrington · 7 months ago
    just twittered this as i think it's a debate worth having. I wish you were a little less emotional about it but your arguments are interesting.

    If Google isn't downgrading sites with paid content I didn't know about it. Am looking into that now. IMO they should be.

    On the links on TechCrunch, you make a pretty aggressive statement "Techcrunch for as long as I can remember have sold PageRank passing links as part of their advertising packages." Please show me evidence of that.

    Having a link in an ad to MediaTemple, or whoever, that links to MediaTemple, isn't a search scam. It's just linking to an advertiser. Now if the keyword was "hosting" or something like that I'd agree that it would be inappropriate. But its just a site name being linked to a site name. A search for Media Temple on Google that shows Media Temple's site is a good thing, and I don't think our ads are designed to create any deception there.

    If i'm missing something please let me know. Would be happy to continue the conversation. I'm at editor at techcrunch, please email me if you follow up here so I can come back.

    I really want to have a constructive conversation on this issue.
  • Skitzzo · 7 months ago
    Mike, I'm sorry but you're well past the point of being able to claim ignorance on this issue.

    Google doesn't say that you should only sell links to good companies, or that you should pass page rank to the site if you don't optimize the anchor text. If the link is paid for, Google wants it to be nofollowed.

    Also, your author claiming ignorance to Google's policy on paid posts is unacceptable. Do even bother to fact check the crap you put out? Or do you leave that for the 'real' journalists?

    And last but not least, you've still not addressed the fact that your blog frequently publishes posts that have been paid for, and yet you hypocritically continue your crusade against paid posts for other bloggers.

    You need to return to reality and realize you've allowed your site to take a nose dive in terms of quality & credibility.
  • bollywood · 7 months ago
    the main motive was to convey Google does not penalize for paid or sponsored reviews but can penalize for paid or sponsored links that pass PageRank
  • Digital Distribution · 7 months ago
    I think you have a point Michael. If you are linking to sites that are advertisers that is fine. That still is passing link juice but not for specific keywords. However, im also sure you do sell so many links per month as part of your advertising package, thus link juice and traffic.

    Most of the time unfortunately you just seem to link website to your own Crunchbase profile, which is more than annoying!!
  • Goedkoop Weg · 7 months ago
    It doesn't matter what how google handles things like this today. They can change things tommorrow. I don't use paid links or blackhats. I am building a business and I understand it takes time.
    But I am from the Netherlands and links and backlinks are not as important as in the US.
  • James · 7 months ago
    I don't actually like having to pay for the links that I have although this is included in most marketing strategies. Like you, I believe that link building takes time and it should be done constantly.
  • Mr. Radio · 7 months ago
    I've actually looked into this some what after reading Brian's article - and it doesn't appear to me that Google downgrades any paid review blogs.

    However, I kind of get the feeling that they don't care for them either. Google is going to have to make a policy change if they are going to start downgrading paid reviews.
  • AndyBeard · 7 months ago
    Obviously the only people on the internet allowed to make money are Google.

    Fortunately that is a long way from the truth. If Google downgraded not only the links, but the content as well, they would have to do it with all content that has some kind of commercial intent.

    In theory Google has algorithms that could potentially select content based upon commercial intent, so for different queries they could return information, reviews or purchase options.
  • The Agra Indian · 7 months ago
    Bad to hear that site like Techcrunch has sold links. Google has always discouraged buying and selling links and now they are saying that paid reviews can harm the site ranking in search engines.

    Very strange.
  • Smart Local Shoppers · 7 months ago
    Is Page rank that important? Isn't it created by Google? Let's not forgetting that Google is big, but they are not the only search engines out there.

    Information is already overloaded. For the majority webmasters or bloggers out there, nofollow and do follow don't make any sense to them.

    The question is this. Will Google change AdSense code to use nofollow, if search engine can index the result rendered by Javascript?

    Regardless paid or not paid link, if the quality of the content is good, the page rank should not matter.
  • AndyBeard · 7 months ago
    Please don't make yourself look stupid in my comment area trying to make yourself look smart.

    Adsense doesn't need nofollow, it is javascript that pulls content from a remote site - fundamentally different.

    Nofollow should make sense to Michael Arrington, because Techcrunch has probably covered paid links and paid reviews 50+ times over the last 3 years
  • Cord Silverstein · 7 months ago
    Really interesting article Andy. Keep up the great work.
  • Tech-Freak Stuff · 7 months ago
    I feel sorry the Blogs like TechCrunch had to sell links to earn revenue. Anyways, Thanks a ton for this article. I always thought that Google will penalize me if I write sponsored Articles.
  • graywolf (Michael Gray) · 7 months ago
    wow @arrington and @techcrunch claim no understanding on nofollow and that they arent selling links http://tinyurl.com/qk4urp
  • Skitzzo (Ben Cook) · 7 months ago
    RT @graywolf: wow @arrington and @techcrunch claim no understanding on nofollow and that they aren't selling links http://tinyurl.com/qk4urp
  • lawofattraction · 7 months ago
    Well i am the live example of this Techcrunch Burst. I bought Links from them for my already-doing-fine Blog in the "Dog Training" Niche.

    In the beginning it boosted my on Google SE, within weeks i even lost my earlier SE position. I was just doomed. Buying links is the most non-sense thing i ever did.

    Though, Thanks Andy to for your post.
  • Adam Alfia · 6 months ago
    In my opinion, there are two sides to the paid link/paid review debacle. Hear me out! If someone is willing to pay on their own behalf to get something out there, it does offer a smidge of legitimacy - scammers typically only push that which is free.

    However, once you build a system entirely around paid links, the power shifts directly to those with the money. It sets a dangerous precedent.

    It'll be interesting to see how Google navigates these waters.