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Popular Threads
It's nice to see that there's life after Google.
It's nice to see that there's life after Google.
Yahoo did bring in some sales too, when I got to work on the YSM campaigns, but... Google's market share is massive, their influence is massive.
The delicious irony for me is that it was Google's bug that caused Brad to ask for my help - working on his Adwords was sort of a "while I'm here, I may as well..." kind of thing.
Turns out it was worth it.
Yahoo did bring in some sales too, when I got to work on the YSM campaigns, but... Google's market share is massive, their influence is massive.
The delicious irony for me is that it was Google's bug that caused Brad to ask for my help - working on his Adwords was sort of a "while I'm here, I may as well..." kind of thing.
Turns out it was worth it.
And I agree - some product launches deliver enough value in pre-launch to make it a great resource in itself :D
Got to love how those guys do it!
Alex
And I agree - some product launches deliver enough value in pre-launch to make it a great resource in itself :D
Got to love how those guys do it!
Alex
Once again, necessity becomes the mother of invention. This is a very strong description of how to use your adsense dollars to do the most good.
It's also nice to see a video where they actually give you some strong information and complete instructions as opposed to "here's my promise, now pay me for the million dollar solution before you find out it's not worth a dime."
Being that this contains some insights that may or may not be what Google intended. Do you think we are going to see them make changes to eliminate the effectiveness of these techniques?
Google loves it when advertisers do better, because Google does better. Among the major ad networks online, Google's is the only one I know of that is constructed in such a way that this connection is so direct.
If you use these methods and gain more profits, you also spend more. If you lower your cost per click and get more clicks, their profit per search increases.
They describe the embedded match themselves as one of the most powerful features of the system.
Once again, necessity becomes the mother of invention. This is a very strong description of how to use your adsense dollars to do the most good.
It's also nice to see a video where they actually give you some strong information and complete instructions as opposed to "here's my promise, now pay me for the million dollar solution before you find out it's not worth a dime."
Being that this contains some insights that may or may not be what Google intended. Do you think we are going to see them make changes to eliminate the effectiveness of these techniques?
Google loves it when advertisers do better, because Google does better. Among the major ad networks online, Google's is the only one I know of that is constructed in such a way that this connection is so direct.
If you use these methods and gain more profits, you also spend more. If you lower your cost per click and get more clicks, their profit per search increases.
They describe the embedded match themselves as one of the most powerful features of the system.
If people create enough proxy servers so that the small fraction Google makes a mistake with in total become a significant percentage of all your pages, then you can disappear.
As Dan confirmed, Google seem to have cleared this issue up, but there are often other issues.
The video teaches some great stuff about Adwords, that can also be applied to other aspects of online marketing.
If people create enough proxy servers so that the small fraction Google makes a mistake with in total become a significant percentage of all your pages, then you can disappear.
As Dan confirmed, Google seem to have cleared this issue up, but there are often other issues.
The video teaches some great stuff about Adwords, that can also be applied to other aspects of online marketing.
-Mike
-Mike
this make good sense of adword and other stuff for marketing good ..Thanks a lot
this make good sense of adword and other stuff for marketing good ..Thanks a lot
It really is not fair when you play fair and get banned....
It really is not fair when you play fair and get banned....
You need to write that post again, how Andy Beard Banned Google. LOL
You need to write that post again, how Andy Beard Banned Google. LOL
This vid is long, but I'm diggin' it.
Thanks for sharing.
Tim
This vid is long, but I'm diggin' it.
Thanks for sharing.
Tim
thanks for the post, I so out of with SEO, i wasn't aware he had got banned, this was his flagship wasn't it that launched him.
thanks for the post, I so out of with SEO, i wasn't aware he had got banned, this was his flagship wasn't it that launched him.
Come on, we all know that most quality current affairs journalists can do a good story in 7 minutes and a great story in 10. Hell, I've seen Academy Award-winning documentaries that clock in at less time than that video.
These type of videos are the equivalent of the John Reese 72(?) page salesletter for Traffic Secrets, a million dollar earner, yes, but an abomination!
As a long-time student of media & mass media, I feel that these types of videos, almost irrespective of their content, are, in the end, terribly manipulative...and that's a shame, because information can be distributed simply and clearly. It's a question of discipline, taste and respect for the reader/viewer.
ADG
The amount of fluff really depends on what methods of information gathering stimulate your learning process.
People frequently sit through sessions at conferences to learn just a few simple new techniques that could be condensed down into a few bullet points.
I bet a number of people have watched the video end to end multiple times. I have only watched it twice so far.
Nevertheless, these long videos somehow seem to add some kind of credibility to the exponential increase in internet marketing courses.
What was a $97 info-product a couple of years ago is now $1,000, with many seeming to use the Frank Kern model of "give", "give", "give", seeming overdelivery.
It's not that I'm averse to high ticket marketing, not at all. However, Perry Marshall (Adwords guru) does it so much more tastefully (and in my eyes, ultimately, honestly) by funneling folks in via his low-cost Adwords course and gradually opening them to more intensive, costly courses. His marketing is modest but very powerful and highly effective.
Don't get me wrong, I have a great deal of respect for the Stompernet folk. Dan Theis, Leslie Rohde, Brad & Andy have been innovative and have helped many people over the years with their sound advice. It's just that I don't like their style of marketing, which, I feel, diminishes their considerable skills.
Stompernet is great value for some people...but it's too intense for many others...and their style of marketing, to me, passively intimidates, rather than convinces.
They've set themselves up as a fantastic think-tank for the changing medium of web marketing. I don't have a problem with that, at all. However, it's the selling of that idea that doesn't sit right with me.
ADG
Come on, we all know that most quality current affairs journalists can do a good story in 7 minutes and a great story in 10. Hell, I've seen Academy Award-winning documentaries that clock in at less time than that video.
These type of videos are the equivalent of the John Reese 72(?) page salesletter for Traffic Secrets, a million dollar earner, yes, but an abomination!
As a long-time student of media & mass media, I feel that these types of videos, almost irrespective of their content, are, in the end, terribly manipulative...and that's a shame, because information can be distributed simply and clearly. It's a question of discipline, taste and respect for the reader/viewer.
ADG
The amount of fluff really depends on what methods of information gathering stimulate your learning process.
People frequently sit through sessions at conferences to learn just a few simple new techniques that could be condensed down into a few bullet points.
I bet a number of people have watched the video end to end multiple times. I have only watched it twice so far.
Nevertheless, these long videos somehow seem to add some kind of credibility to the exponential increase in internet marketing courses.
What was a $97 info-product a couple of years ago is now $1,000, with many seeming to use the Frank Kern model of "give", "give", "give", seeming overdelivery.
It's not that I'm averse to high ticket marketing, not at all. However, Perry Marshall (Adwords guru) does it so much more tastefully (and in my eyes, ultimately, honestly) by funneling folks in via his low-cost Adwords course and gradually opening them to more intensive, costly courses. His marketing is modest but very powerful and highly effective.
Don't get me wrong, I have a great deal of respect for the Stompernet folk. Dan Theis, Leslie Rohde, Brad & Andy have been innovative and have helped many people over the years with their sound advice. It's just that I don't like their style of marketing, which, I feel, diminishes their considerable skills.
Stompernet is great value for some people...but it's too intense for many others...and their style of marketing, to me, passively intimidates, rather than convinces.
They've set themselves up as a fantastic think-tank for the changing medium of web marketing. I don't have a problem with that, at all. However, it's the selling of that idea that doesn't sit right with me.
ADG
The video is good, but it still leaves me with a feeling after an hour of watching like a snake oil salesman has been talking to me just a little.
Dave
The video is good, but it still leaves me with a feeling after an hour of watching like a snake oil salesman has been talking to me just a little.
Dave
I'm not really into adwords, but a good video nevertheless.
Jag
I'm not really into adwords, but a good video nevertheless.
Jag
Appreciate the honesty, but what would help me (if you're interested) is a few examples of where you thought the AdWords video turned to fluff.
Obviously, we can't please everyone, and I've been in media for a LONG time and can appreciate your perspective.
So, if you've got some time, I'd appreciate some specifics so I can work those filters into our next presentation.
Best,
Andy Jenkins
StomperNet
Appreciate the honesty, but what would help me (if you're interested) is a few examples of where you thought the AdWords video turned to fluff.
Obviously, we can't please everyone, and I've been in media for a LONG time and can appreciate your perspective.
So, if you've got some time, I'd appreciate some specifics so I can work those filters into our next presentation.
Best,
Andy Jenkins
StomperNet
Yes, I'd be happy to do that but if I do, I'd like something in return. No, I don't want a freebie, to post to your list or for you to join my religion / political party / network marketing home business opportunity.
Instead, I'd like to swap a couple of hour of my time for a couple of hours of yours...and I'll provide a detailed analysis of your video in return for you taking a peek at (and hopefully offering a few lines of review for) my book & pop soundtrack album, The View From Bondi.
http://www.andrewgoulding.com/The-View-From-Bon...
As a former film editor, I think that, at the very least, you'll find it "interesting" as The View From Bondi is impressionistic, bordering on being a surreal musical. It's biggest influences are Dennis Potter's "The Singing Detective" 1986 BBC-TV (dir. Jon Amiel) & Tarantino's peerless "Pulp Fiction" movie, 1994. The View From Bondi is hip, funny, heart-felt and very er...different.
So, if you're interested in my audacious hustle or even want to just monitor my bizarre niche marketing experiment (I've got a viral marketing twist planned that could well be of interest to the Stompernet think-tank), drop me a line for a freebie review copy.
ADG
Yes, I'd be happy to do that but if I do, I'd like something in return. No, I don't want a freebie, to post to your list or for you to join my religion / political party / network marketing home business opportunity.
Instead, I'd like to swap a couple of hour of my time for a couple of hours of yours...and I'll provide a detailed analysis of your video in return for you taking a peek at (and hopefully offering a few lines of review for) my book & pop soundtrack album, The View From Bondi.
http://www.andrewgoulding.com/The-View-From-Bon...
As a former film editor, I think that, at the very least, you'll find it "interesting" as The View From Bondi is impressionistic, bordering on being a surreal musical. It's biggest influences are Dennis Potter's "The Singing Detective" 1986 BBC-TV (dir. Jon Amiel) & Tarantino's peerless "Pulp Fiction" movie, 1994. The View From Bondi is hip, funny, heart-felt and very er...different.
So, if you're interested in my audacious hustle or even want to just monitor my bizarre niche marketing experiment (I've got a viral marketing twist planned that could well be of interest to the Stompernet think-tank), drop me a line for a freebie review copy.
ADG