Andy Beard - Internet Business Systems Discussion - Latest Comments in Apple Executives Use Product Launch Formula

Re: Apple Executives Use Product Launch Formula

Tomato Growing Fool — Mon, 31 Mar 2008 23:54:17 -0000

It looks like the Apple crew has the elements of Product Launch Formula down to a tee, even down to having the Apple Store down during product announcements (I guess this is their version of "OMG my server crashed!!!) that you see on every PLF launch.

Re: Apple Executives Use Product Launch Formula

Tomato Growing Fool — Mon, 31 Mar 2008 23:54:17 -0000

Re: Apple Executives Use Product Launch Formula

Franck Silvestre — Sat, 29 Mar 2008 15:16:17 -0000

I don't know for fool, but I know I've made a lot of money with these launches.

I was looking at my numbers and all my best months were a results of product launches (not even my products).

I can guarantee that this stuff works like gangbusters.

Re: Apple Executives Use Product Launch Formula

Franck Silvestre — Sat, 29 Mar 2008 15:16:17 -0000

I don't know for fool, but I know I've made a lot of money with these launches.

I was looking at my numbers and all my best months were a results of product launches (not even my products).

I can guarantee that this stuff works like gangbusters.

Re: Apple Executives Use Product Launch Formula

John R — Sat, 29 Mar 2008 12:03:33 -0000

It seems to me the point you are making is a great one. The PLF launches I've seen have created some amazing numbers, Stompernet being a great example, but as you point out many of the elements are there in the big Apple launches. It points out that many of these ideas do not have to be internet marketing tools, in fact I think the iPhone launch would be the greatest example of this type of launch yet seen.

Re: Apple Executives Use Product Launch Formula

John R — Sat, 29 Mar 2008 12:03:33 -0000

Re: Apple Executives Use Product Launch Formula

Alex Goad — Sat, 29 Mar 2008 09:28:12 -0000

Hi Guys,

Mark, I don't know what planet you live on or what makes so many people have a mindset whereby nobody would share anything good if it actually worked.

Andy's blog is a no spin zone, so he is not going to tell you that buying that product may help you circumvent the learning curve and squarely change your financial out come in no time flat *IF you are in the right situation*.

I think it will, and that further more, people with more technical backgrounds trying to market products or services will likely be handed exactly the set of keys their educations and dispositions has left them wanting for.

Re: Apple Executives Use Product Launch Formula

Alex Goad — Sat, 29 Mar 2008 09:28:12 -0000

Hi Guys,

Mark, I don't know what planet you live on or what makes so many people have a mindset whereby nobody would share anything good if it actually worked.

Re: Apple Executives Use Product Launch Formula

AndyBeard — Fri, 28 Mar 2008 14:49:10 -0000

I agree that it would have been good to have a phone number, but maybe the affiliate system doesn't support telephone orders. Lots of other formalities are in order.
I can't remember exactly what was included on the sales page and I didn't have time to save a copy (but I know a man that did)

I assure you that 100s, if not 1000s of people didn't have the same problems.

Now the fun thing, it turns out there was a mistake in my article that I didn't spot and the only links were through to Dr Mani's site, so I might not even earn any commissions.
It is hard work looking after a sick 1 year old and blogging...

Then again, if Dr Mani gained a benefit from it that is all good, a huge chunk of his online earnings help pay for operations for children with heart defects.

I notice you have posted about your dislike for long page sales letters - great, that is your personal choice, but as Jim has pointed out to you, they work, and that Jeff Walker is the real deal.

It is great to quote lots of internet startups not using long page sales letters, but that isn't the point.

Have you noticed any startups using scarcity in their launches?

Have you noticed them using a coordinated launch process from multiple news outlets that were embargoed?

Have you noticed them providing lots of free services which they leverage for a small percentage who want a little more?

Have you noticed founders making themselves widely available to media outlets at launch time?

As I mentioned in my last post some of this stuff is not new, that it has been used in the games and film industry for years, though you wouldn't see the games industry or film industry giving away the first episode of a film so that they can make money on the follow on. They will however run a series of Bond films on lots of TV channels in the run up to a DVD or cinema release.