DISQUS

Andy Beard - Internet Business Systems Discussion: 7+7 Reasons Why Google Buying FeedBurner is a Match Made in Heaven & Hell

  • K-IntheHouse · 2 years ago
    Very well said Andy! I like Google's acquisitions when it points at rapid development from Google's end as an after-effect. But, in this case with no other major competitors around.. I'd prefer Google to leave Feedburner alone for now..

    Between, the 'Subscribe without commenting' box is appearing both inside and outside the comment form.. not sure if you intended it to be!
  • AndyBeard · 2 years ago
    The 2 subscribe without commenting boxes are intentional - when comment threads get a little long, often much longer than the post, then there is one top and bottom.
  • K-IntheHouse · 2 years ago
    Very well said Andy! I like Google's acquisitions when it points at rapid development from Google's end as an after-effect. But, in this case with no other major competitors around.. I'd prefer Google to leave Feedburner alone for now..

    Between, the 'Subscribe without commenting' box is appearing both inside and outside the comment form.. not sure if you intended it to be!
  • AndyBeard · 2 years ago
    The 2 subscribe without commenting boxes are intentional - when comment threads get a little long, often much longer than the post, then there is one top and bottom.
  • Charity · 2 years ago
    I'm with you Andy - I'm a Google fan of sorts, but I'm also getting sick of them buying everything! Seems like every time something cool comes along - between Yahoo and Google - one of them is snatching it up. I came across a list a few months back (can't remember now who published it) about all the start-ups which were purchased in 06... it was surprising. While it's nice to have some of these popular new services integrated into fewer accounts to manage, it is cause for concern where growth and development are concerned.
  • Charity · 2 years ago
    I'm with you Andy - I'm a Google fan of sorts, but I'm also getting sick of them buying everything! Seems like every time something cool comes along - between Yahoo and Google - one of them is snatching it up. I came across a list a few months back (can't remember now who published it) about all the start-ups which were purchased in 06... it was surprising. While it's nice to have some of these popular new services integrated into fewer accounts to manage, it is cause for concern where growth and development are concerned.
  • Divva · 2 years ago
    Google wants to aquire feedburner for more real estate to display ads... PERIOD.

    Now, the good news is that when Google acquires real estate, the end user usually ends up winning. So from a user's point of view, I'm sure this will enhance my web experience.

    We can only hope it will enhance the content provider's (a.k.a. the blogger) experience as well.
  • AndyBeard · 2 years ago
    Do you really think people end up winning when Google buy services?

    Blogger had quite a commanding lead when Google purchased them, and it then took a number of years before there was any significant upgrade, and even then they are still lagging behind.

    One of the Blogger founders since leaving Google has already produced Odeo and Twitter.

    There are some benefits, normally anything Google buy becomes free to use, such as Analytics, but it also then took 18 months for Analytics to get a facelift.
  • Divva · 2 years ago
    Google is so big that when they gobble up entities, those entities aren't as "nimble" as when they were smaller craft sailing the same seas. (Thus allowing us "little folk" to build the product, get the bugs worked out for the most part and then allow Google to swoop in and pay for the time the developer spent as they were navigating the coast line.)

    What I was trying to say is that Google buying Feedburner won't be like News Corp buying Myspace. Myspace SUCKS since they were "assimilated". At least when Google picked up Blogger it didn't deteriorate to the point of being almost unusable. The same with Analytics.... they may not "improve" but at least they don't dissolve once assimlated.

    Would I rather Feedburner remain swift and nimble? Sure. But at least we're assured it's continued existence once it's secure in the Google stable.
  • Divva · 2 years ago
    Google wants to aquire feedburner for more real estate to display ads... PERIOD.

    Now, the good news is that when Google acquires real estate, the end user usually ends up winning. So from a user's point of view, I'm sure this will enhance my web experience.

    We can only hope it will enhance the content provider's (a.k.a. the blogger) experience as well.
  • AndyBeard · 2 years ago
    Do you really think people end up winning when Google buy services?

    Blogger had quite a commanding lead when Google purchased them, and it then took a number of years before there was any significant upgrade, and even then they are still lagging behind.

    One of the Blogger founders since leaving Google has already produced Odeo and Twitter.

    There are some benefits, normally anything Google buy becomes free to use, such as Analytics, but it also then took 18 months for Analytics to get a facelift.
  • Divva · 2 years ago
    Google is so big that when they gobble up entities, those entities aren't as "nimble" as when they were smaller craft sailing the same seas. (Thus allowing us "little folk" to build the product, get the bugs worked out for the most part and then allow Google to swoop in and pay for the time the developer spent as they were navigating the coast line.)

    What I was trying to say is that Google buying Feedburner won't be like News Corp buying Myspace. Myspace SUCKS since they were "assimilated". At least when Google picked up Blogger it didn't deteriorate to the point of being almost unusable. The same with Analytics.... they may not "improve" but at least they don't dissolve once assimlated.

    Would I rather Feedburner remain swift and nimble? Sure. But at least we're assured it's continued existence once it's secure in the Google stable.
  • Ken Y-N · 2 years ago
    Andy, I don't know why you can't get into FAN - I got the invite with only about 600 readers.

    Having said that, I've just turned off FAN this week. After two months I'd barely made $7 out of about - ack, now that I've turned off FAN I can't check the stats - 10,000 or more impressions. Most of the ads were pretty naff and had geo-targetting, so I don't actually know what my actual "Live" circulation is. They also have an end-of-the-month recalculation of your revenue which seemed to knock about 20% or more off my meagre take.
  • AndyBeard · 2 years ago
    How long ago was it when you received the invite? At the start of the year I had less than 100 subscribers, and they might not have a "new intake" very frequently.
    I am not really worried about that monetization for this blog, I just find it strange that there hasn't been an invite.
    How much you can earn I suppose is partially due to market sector.
  • Ken Y-N · 2 years ago
    Andy, I didn't get an invite per-se, I just popped into the Monetize tab and there was the offer to join. I joined as soon as I got the offer, two months ago or so. I checked the tab maybe once per month before that. I've been with FB for over a year, so perhaps that also counts for something?

    Looking around the web there seems to be people making a decent amount through FAN, but even though I had a number of $6 CPM ads I never really got enough views. Perhaps if I was making three or more posts per day I could have tripled my income to a slightly less pitiful amount. These FAN earnings I quoted are about 2% of my total, so it won't be missed by me.
  • Ken Y-N · 2 years ago
    Andy, I don't know why you can't get into FAN - I got the invite with only about 600 readers.

    Having said that, I've just turned off FAN this week. After two months I'd barely made $7 out of about - ack, now that I've turned off FAN I can't check the stats - 10,000 or more impressions. Most of the ads were pretty naff and had geo-targetting, so I don't actually know what my actual "Live" circulation is. They also have an end-of-the-month recalculation of your revenue which seemed to knock about 20% or more off my meagre take.
  • AndyBeard · 2 years ago
    How long ago was it when you received the invite? At the start of the year I had less than 100 subscribers, and they might not have a "new intake" very frequently.
    I am not really worried about that monetization for this blog, I just find it strange that there hasn't been an invite.
    How much you can earn I suppose is partially due to market sector.
  • Ken Y-N · 2 years ago
    Andy, I didn't get an invite per-se, I just popped into the Monetize tab and there was the offer to join. I joined as soon as I got the offer, two months ago or so. I checked the tab maybe once per month before that. I've been with FB for over a year, so perhaps that also counts for something?

    Looking around the web there seems to be people making a decent amount through FAN, but even though I had a number of $6 CPM ads I never really got enough views. Perhaps if I was making three or more posts per day I could have tripled my income to a slightly less pitiful amount. These FAN earnings I quoted are about 2% of my total, so it won't be missed by me.
  • mattsofi · 2 years ago
    Andy,

    I am not sure if I understand you correctly.

    Regarding the copyright in your RSS, you could actually put it as part of the post at the end of it.

    Whichever way the RSS is extracted, thru WordPress or Feedburner, the copyright is still there and unless the readers (human + software) stripped it off.

    I have been using this since 2 months ago. The copyright notice is only inserted if the post is extracted through RSS and not normal post to the browser.

    I have a custom made plugin for this purpose. It is available on my site here:
    http://blog.sapphireknight.com/projects/wordpre...

    Maybe that is the reason why my RSS subscription never increase.

    :)

    my 2 cents.
  • AndyBeard · 2 years ago
    With Wordpress there are a lot of options for adding a copyright message. My disclosure policy plugin can do the same, and a lot more, though it wasn't designed for first release to only apply it to feeds.

    Wordpress however is only a small part of the market, and for email you don't really want a copyright message at the bottom of every post, you want it at the end of the email. The same is true of address information, company registration details etc.

    I am only partially in compliance, I just have a link to my contact page.

    If you are on a few email marketing mailing lists, you will see that email marketers include in general a lot more information, and you certainly wouldn't want that at the bottom of every post, though currently even with Wordpress, that is forced upon you if you are using Feedburner.

    Most blogs don't use anything, including some of the most popular blogs, who also offer email subscriptions probably if they were examined in violation of CAN-SPAM (I am not a lawyer)
  • mattsofi · 2 years ago
    Andy,

    I am not sure if I understand you correctly.

    Regarding the copyright in your RSS, you could actually put it as part of the post at the end of it.

    Whichever way the RSS is extracted, thru WordPress or Feedburner, the copyright is still there and unless the readers (human + software) stripped it off.

    I have been using this since 2 months ago. The copyright notice is only inserted if the post is extracted through RSS and not normal post to the browser.

    I have a custom made plugin for this purpose. It is available on my site here:
    http://blog.sapphireknight.com/projects/wordpre...

    Maybe that is the reason why my RSS subscription never increase.

    :)

    my 2 cents.
  • AndyBeard · 2 years ago
    With Wordpress there are a lot of options for adding a copyright message. My disclosure policy plugin can do the same, and a lot more, though it wasn't designed for first release to only apply it to feeds.

    Wordpress however is only a small part of the market, and for email you don't really want a copyright message at the bottom of every post, you want it at the end of the email. The same is true of address information, company registration details etc.

    I am only partially in compliance, I just have a link to my contact page.

    If you are on a few email marketing mailing lists, you will see that email marketers include in general a lot more information, and you certainly wouldn't want that at the bottom of every post, though currently even with Wordpress, that is forced upon you if you are using Feedburner.

    Most blogs don't use anything, including some of the most popular blogs, who also offer email subscriptions probably if they were examined in violation of CAN-SPAM (I am not a lawyer)
  • Deaf Musician · 2 years ago
    It'll be interesting to see what Google does with Feedburner if they bought it. Yahoo hasn't done anything with MyBlogLog.
  • AndyBeard · 2 years ago
    I actually had a chat with Eric from MBL a couple of days ago and there will be some visible changes happening soon. I can understand a few months to handle a big move.

    There are services that Google have acquired that haven't come out of closed beta more than a year after they purchased the company.
  • Deaf Musician · 2 years ago
    It'll be interesting to see what Google does with Feedburner if they bought it. Yahoo hasn't done anything with MyBlogLog.
  • AndyBeard · 2 years ago
    I actually had a chat with Eric from MBL a couple of days ago and there will be some visible changes happening soon. I can understand a few months to handle a big move.

    There are services that Google have acquired that haven't come out of closed beta more than a year after they purchased the company.
  • Meg · 2 years ago
    Just wanted to say congrats on hitting 4 figures with your subscribers - a job well done :)
  • Meg · 2 years ago
    Just wanted to say congrats on hitting 4 figures with your subscribers - a job well done :)
  • Chris · 2 years ago
    Excellent points both ways Andy, and I'm very much of the opinion that monopoly only benefits the company that owns everything.

    I wish people would get over the idea that Google are some cuddly company with everyone's best interests at heart. They may have been once, but their core activity now is covering the web in adverts, and the search engine is only a means to that end.

    Do No Evil? How about 'Well, at least we're not Microsoft'...
  • Chris · 2 years ago
    Excellent points both ways Andy, and I'm very much of the opinion that monopoly only benefits the company that owns everything.

    I wish people would get over the idea that Google are some cuddly company with everyone's best interests at heart. They may have been once, but their core activity now is covering the web in adverts, and the search engine is only a means to that end.

    Do No Evil? How about 'Well, at least we're not Microsoft'...
  • SavingDiva · 2 years ago
    I really like Google. I'm happy with whatever they choose to take over. Google+Blogger has been great for me, so I don't know why I would mind if they combined feedburner into the process too. I like everything to be seamless, so I think it would be a great fit.
  • SavingDiva · 2 years ago
    I really like Google. I'm happy with whatever they choose to take over. Google+Blogger has been great for me, so I don't know why I would mind if they combined feedburner into the process too. I like everything to be seamless, so I think it would be a great fit.
  • Paula Neal Mooney · 2 years ago
    I hope Google buys Feedburner. I think it'll be good for us Blogspot/Bloggers somehow.

    And Andy, check your Monetize tab on Feedburner.

    The other day mine gave me the ability to join FAN -- and I've got around 221 feedburner subscribers. I wonder what stats they use?

    Peace,
    Paula
  • Paula Neal Mooney · 2 years ago
    I hope Google buys Feedburner. I think it'll be good for us Blogspot/Bloggers somehow.

    And Andy, check your Monetize tab on Feedburner.

    The other day mine gave me the ability to join FAN -- and I've got around 221 feedburner subscribers. I wonder what stats they use?

    Peace,
    Paula
  • Jake Parrillo · 2 years ago
    Hey There Andy,

    Wanted to pop in here and clarify a few things from our end.

    First, when it comes to the FeedBurner Ad Network, results are going to vary publisher to publisher depending on various factors. Those include the number of subscribers, the location of subscribers, the kind of content the publisher is producing, the frequency of producing the content, and the combination of running ads on your site in addition to your feed to mention just a few. We're growing the FeedBurner Ad Network at a very measured pace to ensure that publisher inventory doesn't outpace advertiser interest and vice versa. Further, that measured growth ensures that the network of publishers participating in the FeedBurner Ad Network is top notch and we can work to optimize results for all parties involved.

    You mention compliance regarding our Email Subscriptions service. FeedBurner is in compliance with US CAN-SPAM, but we can incorporate an optional, additional text field that permits display of additional text you require in any language, of a reasonable length, in the footer of all delivered emails. We should have this new capability available shortly.

    As we've said in the past, we love feedback, so don't ever hesitate to give us a shout and we'll do our best to clarify any issues.

    Thanks!

    Jake Parrillo
    Publisher Services Team
    FeedBurner
  • AndyBeard · 2 years ago
    Jake I am not 100% sure about the compliance, but I think it is significant that I get access to the email addresses in the same way as I would using another service such as Aweber or Getresponse, thus it is ultimately me, and not Feedburner sending the emails. In that situation, I need to be able to include my address, and a statement that it may contain commercial information.
    It is good that this problem will finally be addressed, it is just a shame it is taking 6 months to address it.
  • Jake Parrillo · 2 years ago
    Hey There Andy,

    Wanted to pop in here and clarify a few things from our end.

    First, when it comes to the FeedBurner Ad Network, results are going to vary publisher to publisher depending on various factors. Those include the number of subscribers, the location of subscribers, the kind of content the publisher is producing, the frequency of producing the content, and the combination of running ads on your site in addition to your feed to mention just a few. We're growing the FeedBurner Ad Network at a very measured pace to ensure that publisher inventory doesn't outpace advertiser interest and vice versa. Further, that measured growth ensures that the network of publishers participating in the FeedBurner Ad Network is top notch and we can work to optimize results for all parties involved.

    You mention compliance regarding our Email Subscriptions service. FeedBurner is in compliance with US CAN-SPAM, but we can incorporate an optional, additional text field that permits display of additional text you require in any language, of a reasonable length, in the footer of all delivered emails. We should have this new capability available shortly.

    As we've said in the past, we love feedback, so don't ever hesitate to give us a shout and we'll do our best to clarify any issues.

    Thanks!

    Jake Parrillo
    Publisher Services Team
    FeedBurner
  • AndyBeard · 2 years ago
    Jake I am not 100% sure about the compliance, but I think it is significant that I get access to the email addresses in the same way as I would using another service such as Aweber or Getresponse, thus it is ultimately me, and not Feedburner sending the emails. In that situation, I need to be able to include my address, and a statement that it may contain commercial information.
    It is good that this problem will finally be addressed, it is just a shame it is taking 6 months to address it.
  • Vlad · 2 years ago
    Well, it looks like heaven and hell have joined together lol. Just read that Google indeed bought FeedBurner.
  • Vlad · 2 years ago
    Well, it looks like heaven and hell have joined together lol. Just read that Google indeed bought FeedBurner.
  • Franck Silvestre · 2 years ago
    I guess that adding feedburner to your blog will get you better ranking than if you decide to go without it.
  • Franck Silvestre · 2 years ago
    I guess that adding feedburner to your blog will get you better ranking than if you decide to go without it.